Stop scrolling. Start noticing.
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Email weekly No 554
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23 January
Hello EmailGeek!
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Brought to you by
Alex Woodward // Copywriter
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Welcome to ActionRocket’s Email Weekly.
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Stop. Look. Notice.
This week we’re turning our attention to the art of noticing.
We're all guilty of glazing over just to survive the daily deluge of information. But what if we hit pause and focus for a moment?
This week's Email Weekly is your invitation to slow down and rediscover the subtle joys hiding in plain sight – from the origins of our alphabet to the way time literally looks and feels. Plus, we shine a light on the design magic that works best when you don't notice it at all.
Ready to see things differently? Let's go.
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// industry
The Story of A-Z
Ever stopped to think where our alphabet comes from? Me neither.
Listen to Word of Mouth and let the marvellous Michael Rosen open your mind to the building blocks of our language. You’ll never look at an 'A' in the same way again.
Know your A-B-Cs
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// industry
Smell the words
I’m in the middle of reading Butter by Asako Yuzuki, and it’s a mouth-watering read. It’ll make you want to really taste your food, rather than just shovelling it in your mouth as you doomscroll.
This article in Taste delivers a similarly sensory ride – just read the first paragraph, then pause and notice all the things you can smell/see/touch.
Read it and feel
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// industry
What does time look like?
Sticking with the senses, let me introduce you to Benoit Böhnke. He’s a designer questioning how time looks and feels. He’s French, obviously.
Check out the videos in this article – but be warned: they’re so mesmerising, you may lose track of time.
Watch the clock
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Overlooked our Wrapped webinar?
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// industry
The subtle power of micro-animations
Your users might not consciously notice the micro-animations in your designs, but that doesn’t mean they’re not worth crafting with care.
This article by Hike One makes a compelling case for micro-animations, with clear examples and a downloadable checklist at the end.
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Be moved
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// industry
Letting your work go unnoticed
We all want our efforts to be acknowledged, but here's the paradox: your best design work is the stuff users don't even know is there.
As this Medium piece puts it, “Good design is like oxygen — essential but unnoticed until it’s missing.” Discover the principles of invisible design and how to measure invisible success.
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Vanish into excellence
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Did you notice?
This footer has exactly 47 words. The word "notice" appears 3 times in this email.
And you just spent 8 seconds reading this. See? You're already getting better at paying attention.
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Be Trusted // Be Connected // Be Inspired // Be Kind
ActionRocket 4th Floor, 9 Dallington Street, London, United Kingdom EC1V 0LN. VAT № 130667819.
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