Top Designs for April

Top Designs for April

Top Designs for April

Bex Osborn

Marketing Strategist

29 Apr 2021

We have a super selection of emails for all you Email Geeks to check out this month! From exciting partnership launches, to stand-out illustrations, to design leaders in practice.

If you’re on the look out for some creative inspiration we have it covered.

1.  Kate Spade SL:

this is how happy we are that our stores are open… Chosen for:


A great choice of partnership from Kate Spade.

We are already huge fans of The Happy News, and seeing it get picked up by such a big brand name is awesome! They have themed this email really well around the partnership, even using the subject line to tease the contents of the email.

2. Cereal SL: April 2021 Chosen for: Design.

This sleek design is almost like we’ve opened up a magazine instead of an email.

We love how they have really played on the editorial feel, using the striking photography to do most of the talking.

After all, a picture speaks 1,000 words… 3.

Everlane SL:

Introducing The Next [Collective] Chosen for:


Everlane have launched a new campaign, and used their newsletter to spread the word.

We love the simplistic design, colour theme, and the touch of subtle animation which really brings the email to life.

4. Reiss SL: The Season Refresh Chosen for: Design.

A great example here of a successful email scroll design from Reiss.

Leading with an eye catching image, followed by short copy and a clear CTA.

The choice of photography is very clever, guiding the eye down the email to encourage further scrolling.

5. Naturisimo SL: Our BIG news... Theme:

Naturisimo is the home of ethical beauty.

They decided to celebrate Earth Day by informing their customers of their partnership with The Conservation Collective and becoming a member of the 1% For The Planet Network.

They give a great breakdown of the steps they are taking for Earth Day and are really giving themselves a big pat on the back for all the good they’re doing which is nice to see! Design:

The refreshing blue tones are a nice change to the very green Earth Day emails in the inbox this month.

Also, we love the short and concise copy - you really understand the purpose of the email at first glance.

6. Headspace SL: Headspace Guide to Sleep Design.

Headspace always catch our eye due to their fantastic illustrations.

Their designs have a really distinct look and feel, making their brand very recognisable.

For email, they always tie in their illustrative work with nice bold titles, clear CTAs and short copy - making for a great design that's easy to read, understand and act upon.

7. Apple SL:

Here’s a recap of everything announced at the Apple Event.


Apple are big design leaders, and it's always impressive to see this filter down into their emails.

Huge product imagery, bold colours and giant amounts of white space really make this design sing.

However, one of the more impressive aspects of it is how restrained they are with their copy lengths - teasing content by giving only the headline features, and allowing the subscriber to choose to read more or not.

Any you’ve loved that we’ve missed? Let us know on Instagram or Twitter .

Bex Highfield Marketing Strategist




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