January brought us a fresh start and some seriously smart email campaigns. From clever gamification to beautiful seasonal storytelling, this month's ...
The inbox moment that customers actually look forward to? That's the magic of wrapped emails.
December's inbox brought us everything from festive surprises to social responsibility campaigns. Let's unwrap them!
I probably shouldn't be writing this. Not because it's a secret, exactly, but more because CRM Santa doesn't love it when we interfere.
Email marketing is one of the most powerful channels for building customer relationships, yet many brands still struggle to resonate.
I want to talk about something that doesn't get enough airtime in our industry.
Wrapped emails, unwrapped. Every year, teams talk about wanting a Wrapped email. Not just because it looks good, but because of what it represents.
Copywriter Scarlett Soodhoo shares insights from judging the DMA Awards and the storytelling behind standout campaigns.
