Top Designs for August

Top Designs for August

Top Designs for August

Bex Osborn

Marketing Strategist

2 Sept 2021

This months email round-up is a great example of how fun email really can be.

Marketers are always looking for ways to spark that extra subscriber interest.

You may have got your readers to open the email, but enticing them to click through is a whole other story.

Here are some examples of brands who have stood out to us this month for their ability to think outside of the (in)box.

Enjoy! 1.  Thread SL: Step up your trainers game Chosen for: Theme.

We’re loving this themed email from Thread.

They have chosen one product to lead the whole design and it works really well with the block colour behind the imagery to draw the attention even more.

2. Google SL: Meet the new Nest Doorbell Chosen for: AMP for Email.

Not Google's first AMP for Email use case, and still as brilliant nonetheless.

Google Nest have used the interactive feature to allow customers to add products to cart in the email itself.

A great example of using AMP to benefit the customer, keeping the whole end to end journey within the email.

3. Grammarly SL:

40% off Grammarly Premium? That’s music to our ears Chosen for:


Grammarly often uses a subtle animation within their emails to draw even more attention to their products and offers.

It can be tricky for brands to explain how some products or services work through copy and imagery alone, so a good explaining GIF like this one can often do the trick.

4. Bose SL:

Make the most of what you love Chosen for:


The design of this email is clean and very sophisticated, due to the use of simple black and white colour and their chosen fonts.

This approach is very true-to-brand for Bose, with the email style replicating their website user experience perfectly.

5. Fox Racing Europe SL: Hanging on to Summer Chosen for: Design.

Adding animation to your email content with a striking GIF can be a great way to keep subscribers engaged and encourage them to interact.

This animation caught our attention as soon as we opened the email, in a nice mobile first design which prompted us to scroll on down.

6.  Nike SL: Jersey By You Chosen for: Design.

Nike are champions at good GIFs and this is no exception! We are big fans of their emails, and they featured in an animation spotlight blog post by our designer Sam here.

Where he dived into their use of GIF’s a little further with some more great examples, check it out if you love their emails as much as we do! 7.

 M&S Sparks SL:

Sign up for a taste of The Big Feastival Chosen for:


This is a great example of how a nicely designed email can be visually appealing but also helpful to the reader.

The content is clear, and follows an easy to read layout with a nice eye catching CTA and steps beneath.

We also love the design of the footer, with it’s great choice of icons, short copy and spacing making it easy to navigate.

Any you’ve loved that we’ve missed? Let us know on Instagram or Twitter .

Bex Highfield Marketing strategist




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