Is it just us or did it feel like Spring was in the air for moment there? We’ve gone from snow to sun in a pretty quick turn of events! The past month’s weather may have been unpredictable, but something that’s not let us down is the awesome emails that we have received.

We hope you enjoy our February round-up! 1.

 Starbucks SL:

You’re gonna want to try this Chosen for:

Design.

Starbucks have used the launch of their new product to theme this whole solus email.

With no secondary content there’s nothing to draw our attention away from the main focus and message.

We’re loving the colour choice throughout the email too, with complimenting colours to the Starbucks branding we think work really well.

Copy.

A great example of engaging copy here, using web text gets a big tick from us and a clear CTA pushing users to download the Starbucks app is another plus! 2.

The White Company SL:

Gorgeous gifts (delivered straight to their door) Chosen for:

Interactivity.

A great use case of interactivity being used within email, by placing hotspots within the hero on a product image they are using it to add value to the user experience and not just for the sake of it.

By clicking on each plus point the user can find out more about a specific item, keeping the design cleaner and more succinct.

Editorial feel.

This email has a strong editorial feel to it, making it feel like we’ve just opened up a glossy magazine rather than our inbox! 3.

Loaf SL: Word search, anyone? Chosen for: Content.

A fun approach from Loaf, avoiding any product based messaging but keeping their subscribers warm and trying to remain front of mind.

We would have loved this to have been interactive, but a nice email nonetheless.

4. Seedlip SL:

Seedlip Sessions | A Weekly Cocktail Masterclass Series Chosen for:

Content.

Great topical content throughout this email, Seedlip have launched new virtual classes online and the email channel is a great way for them to promote this.

We love the simplistic layout of the email, yet it’s still inviting, easy to follow, and gives the reader all the information they need.

5. Boden SL: Some wise(ish) words on love Chosen for: Theme.

The cutest Valentines email award goes to..

Boden! We love how they have gone against the typical Valentines content this year, keeping with a Valentines theme but with a different focus.

Pulling on their customers heartstrings with the use of quotes from children, and tying in nicely with their children’s wear range for a bit of product placement.

6. Grind SL: Will you...? Content.

Grind are great at thinking outside of the box and sending innovative emails, which never feel too sales heavy.

With a strong brand identity across their social channels it’s nice that their fun and relatable TOV carries through into their emails.

7. Bloom & Wild SL: Red roses, it’s over Messaging.

We all know Bloom & Wild are not ones to follow the crowd when it comes to their email content or messaging.

Being the industry leaders they are we weren’t surprised when we received this, letting customers know they wouldn’t be selling bouquets of roses this year.

Framing the message well to reinforce the importance of love throughout the year instead of just one date.

Any you’ve loved that we’ve missed? Let us know on Instagram or Twitter .

Bex Highfield Marketing Strategist