Our inboxes have been full of eye catching emails this month! With brands using clever copy to entice those opens, and treating us to some awesome animations.

1. The Body Shop SL: Get Sheet Faced Chosen for: Theme.

A nicely themed email from The Body Shop, simply highlighting key products and using clever copy and messaging to tie in with the imagery.

They have used a mixture of product shots, lifestyle images and UGC which work well together to show off the range of products.

2. Hello Party SL:

Thank you for helping the NHS 🌈🎈💕 Chosen for:

Content.

Often grabbing my attention in the inbox, Hello Party send beautifully illustrated emails.

This one particularly caught my attention, due to the personal touches within the content.

Theming it around UGC imagery works really well to not only promote their products but make the brand relatable to their audience.

3. Boots SL:

Want to opt out of Father's Day emails? No problem.

Chosen for: Being empathetic.

A nice and simple opt out email from Boots, adding to the list of brands who now offer this to their subscribers during specific annual occasions.

A great example of a brand putting their customers first and not using their email channel for solely sales and product messaging.

4. Nike SL: Summer shapes to shine in Chosen for:

GIF goals! Nike know how to design a good email, and this recent animation definitely stood out in my inbox.

Mixing lifestyle photography with the illustrative elements works really well, giving real character to the animation.

Using the split-style GIF in the hero is also a nice way to really make an impact on opening.

5. Bravissimo SL:

☀️ Bravissimo girls, get your dose of vitamin DD+! ☀️ Chosen for:

Copy.

Bravissimo have used clever and witty copy to grab your attention from the subject line.

A nice play on words! 6. Air Bnb SL:

Say thanks to Kelly for hosting you in New York Chosen for:

Helpful content.

A great use of personalisation within the subject line from Air Bnb, pulling in previous trip data.

The email then opens with a nice GIF, and simple but effective copy directing you to the CTA.

7. Adobe Creative Cloud SL: Meet Photoshop Camera Chosen for: Creativity.

Pretty genius exactly! A great use of a background GIF paired with bright eye catching block colour, makes this email really stand out from the crowd in the inbox.

Any you’ve loved that we’ve missed? Let us know on Instagram or Twitter .

Bex Highfield Marketing manager