Earth Day was a prime opportunity for marketers to engage and resonate with their email subscribers by igniting a conversation on a topic in which we are all invested—our planet. A chance for brands to not only demonstrate compassion for the universal issue of climate change, but also to inform on how they are or are planning to take action. 

We’ve collated 5 of our favourite Earth Day email examples that landed in our inboxes last week and will be deep-diving into their inspiring and attention-grabbing design below.

1. Anya Hindmarch

What better way to kick off an email than with a fun hero gif? And this one is top-tier! Not only does this cute spinning globe immediately introduce the topic of the email, but it also connects perfectly with the core message that a circular economy is indeed what’s needed to keep the world spinning. With a hero like this, there’s no need for a song and dance in the rest of the email, which is why we love the sleek and simple design that follows!

2. Stella McCartney

A short and sweet email that lets the lifestyle and product imagery speak for itself—what more could you want? The simple combination of a wholesome hero image and minimalist copy captures that premium brand feel while staying true to its environmental mission. The choice of product images below further speaks to this modest approach, showcasing only the items on a plain white background, so as not to take away from the sentiment behind the collection and the email.

3. BBC Earth

This BBC Earth email offers a welcomed balance of highlighting environmental problems alongside hope for positive change. The hero imagery of a known landmark does an excellent job of creating intrigue and curiosity to further explore the email without giving away the whole story. Unlike the other emails on this list, there is no specific call out for Earth Day itself which feels intentional given that for BBC Earth, every day is Earth Day!

4. Who Gives A Crap

Like most emails from Who Gives A Crap, this one really made us smile. The clever double meaning headline is a great way to incentivise their audience with the promise of not just saving the planet, but saving money too–definitely something to give a crap about! The rest of the content is attractively separated into brightly coloured modules by visually-appealling transitions and of course we always appreciate a good pun.

5. Rockett St George

Rockett St George does a great job of involving their customers in the narrative of their Earth Day email, proposing the challenge of making small, sustainable changes in their home. They then present a selection of items of which can help achieve these changes, using blocks and colour to break up the content into bite-sized chunks. This choice of layout makes the whole interaction feel conversational and pleasant, as opposed to a hard sell of their products. 

Hopefully, these examples have highlighted the exciting opportunities to resonate and craft compelling conversations with your audience through your own emails. Need some inspiration? Drop us a message to see how our expert team of CRM strategists, designers, copywriter and coders can help you take your creative to the next level.