EAA fines explained: What every marketer needs to know

Jay Oram

Head of Dev

28 Jul 2025

What's changed?

With the introduction of the European Accessibility Act (EAA) on June 28th 2025, all EU member states are now enforcing penalties for digital inaccessibility. That includes emails. Each country has published its own rules, including the size of potential fines and whether individuals can bring claims directly.

Below is a country-by-country breakdown, linking to each country’s specific law or business guide.

Fines per country

Country - Linked to the specific law or country guide for businesses.

Fines

Can individuals bring a claim

Austria

Up to €80,000 (~£70k) per violation

Yes

Belgium

Amounts not specified

No

Bulgaria*

TBC

TBC

Croatia

€6,630–€132,720 (~£6k - £116k) for businesses; €2,650-€6,630 (~£2k - £6k) for responsible individuals at businesses and individual entrepreneurs

Yes

Cyprus

Up to €20,000 (~£18k) administrative fines; up to €30,000 (~£27k) and 3 years prison for criminal offences

Yes

Czech Republic

Up to CZK 1-5M (~£36k-178k) based on severity

Yes

Denmark

Amounts not specified

No

Estonia

Up to €20,000 (~£18k) for businesses; €400 (~£350) for individuals; additional up to €10,000 (~£9k) for failure to remediate

No

Finland

Amounts not specified

Yes

France

Up to €50,000 (~£44k); €25,000 (~£22k) for missing accessibility declarations

Yes

Germany

Up to €100,000 (~£87k); also civil actions under UWG

Yes

Greece

Up to €100,000 (~£87k)

Yes

Hungary

From HUF 15,000 (~£33) to 5% of revenue, capped at HUF 500M (~£1.1m)

No

Ireland

Admin: daily fines; Criminal: €5,000 (~£4.5k)or €60,000 (~£53k) & up to 18 months prison

No

Italy

€1,000–€50,000 (~£870 - £44k); up to 5% of annual turnover for some organisations

Yes 

Latvia

Amounts not specified

No

Lithuania

€500–€15,000 (~£435 - £13k) depending on type and harm caused

No

Luxembourg

Admin: €250–€15,000 (~£220 ~ £13k); Criminal: up to €1M (~ £870k) for repeat offences

No

Malta

Amount not fixed - Admin fines applicable

No

Netherlands

Up to €100,000 (~£87k); €25,000–€50,000 (~£22k - £44k) depending on violation category

Yes

Poland

Up to 10× avg. monthly wage; max 10% of turnover

Yes 

Portugal

€12,000–€24,000 (~£10.5k - £21k) serious; €24,000+ very serious; daily fines possible

No

Romania

5,000–15,000 lei (~£850 – £3k); up to 5,000 (~£850) lei for CE misuse

Yes

Slovakia

€200–€30,000 (~£180 - £27k); or up to 3% of turnover

No

Slovenia

€500–€40,000 (~£435 - £35k) depending on type of violation and business size

No

Spain

€301–€1,000,000 (~£260 - £870k) depending on severity and recurrence

Yes

Sweden

SEK 10,000–10,000,000 (~£780 – £780k)

No

Switzerland

CHF 5,000 (~ £4.5k) per infringement

Yes

*Bulgaria has been referred to the European Court of Justice for failing to implement the EAA by June 28th - the law is still being confirmed. Pounds sterling based on conversion rate 28/07/25.

Why it matters if you’re in the UK or US

Think your business is safe because you're not based in the EU? Think again.

The EAA applies to any business with EU-based customers including email subscribers. If you send a marketing or transactional email to someone whose primary residence is in the EU, you're legally required to meet accessibility standards. If you don’t, you’re liable for the fines outlined above.

The biggest fines

Some countries are far stricter than others. Luxembourg and Spain currently top the list:

Luxembourg

Admin: €250–€15,000 (~£220 ~ £13k); Criminal: up to €1M (~ £870k) for repeat offences

Spain

€301–€1,000,000 (~£260 - £870k) depending on severity and recurrence

Where prison time is a risk

Yes, it’s that serious. In Cyprus and Ireland, you could face criminal charges and prison time:

Cyprus

Up to €20,000 (~£18k) administrative fines; up to €30,000 (~£27k) and 3 years prison for criminal offences

Ireland

Admin: daily fines; Criminal: €5,000 (~£4.5k)or €60,000 (~£53k) & up to 18 months prison

How ActionRocket can help

We’re here to keep you compliant and confident.

Our accessibility experts can complete a full audit of your email programme. Including design systems and templates, to help you meet all new EAA requirements. All our recommendations are aligned with the Web Content Accessibility Guidelines (WCAG).

Curious to learn more? Watch our recent webinar here on the EAA and email accessibility, where our team of experts break it all down.

Want to protect your brand (and your inbox)? Email us at hello@actionrocket.co we'd love to have a chat.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.