In conversation with our DMA judge and council member: Rebecca

1. Please introduce yourself

I’m Rebecca, a London-based Strategist with 14 years in the industry and the last two-and-a-bit at ActionRocket. I specialise in CRM and brand storytelling, and like coming up with ideas that connect data, creativity, and human insight – work that means something and makes people feel something.

2. What inspired you to join the DMA Email Council and to apply to be a DMA judge?

As a Black mixed-race woman, I wanted to be part of a space that actively amplifies underrepresented voices and perspectives in marketing – not as a token gesture, but as an actual driver of change. For me, it’s about turning lived experience into leadership, and ensuring our industry reflects the world it serves. I also just really like connecting with brilliant, creative people who care about progress as much as performance.

When it came to applying to be a judge, it was mainly driven by curiosity. I’ve always been interested in the intersection between creativity, ethics, and effectiveness, so judging the sustainability category felt like a rare chance to peek behind the curtain.

3. What have you contributed to or worked on that you're most proud of?

I recently led a multi-channel mobile strategy for one of our clients, focused on boosting engagement and building real trust with their audience. I’m proud of work that takes something complex and makes it feel human – it’s proof that strategy and creativity can absolutely get along!

4. What have you learned from being on a DMA council?

That progress happens through honest conversation – and that representation isn’t just about who’s in the room, it’s about whose ideas shape the agenda. I’m learning more about the value of community, and of asking better questions about how and why we do what we do.

5. You recently judged the 2025 DMA Awards in the Sustainability category. What were your key takeaways from the experience, and what advice would you give to brands looking to enter in the future?

Firstly, there's a vast range of what sustainability means in practice! What stood out was how hard it is to combine solid strategy, genuine impact, and creative flair in one campaign. The best entries didn’t just make claims about being ‘green’, they made sustainability feel smart, tangible, and relevant to the customer.

Advice to brands? Make sure the work isn’t just well-intentioned – make it measurable. Ground the creative approach in a clear customer truth, and let the sustainability story be a natural outcome.

6. If your council made headlines tomorrow, what would you hope it says?

‘Black Marketers Council drives real industry change – not just conversation.’