Top Designs for January

Top Designs for January

Top Designs for January

Bex Osborn

Marketing Strategist

28 Jan 2022

We’re here to help beat those January blues, with a round-up of some of the best email creatives we’ve received this month.

We have some timely Vegan related content from Starbucks, beautiful design from Kate Spade, and an example of how simple a refer a friend campaign can be from Monzo.

Let us know which ones may have inspired you over on our Instagram or Twitter .

Enjoy! 1.  Adidas SL:

You can still take the quiz to discover your sneaker personality Chosen for:


A fun email and hero animation from Adidas, a clever way of pushing their products and drawing the eye as soon as the email is opened.

The CTA takes the user to a landing page to complete the quiz of "which sneaker are you?", which reveals their ‘shoe personality’ and a product to match.

2. Starbucks SL: A new way to latte 🌾 Chosen for: Design.

Starbucks have used great high quality imagery throughout this email, and paired with clear, easily scannable web text it gives the reader all the information they need to know straight away.

3. Coach SL: Just Dropped: Coach (Re)Loved Bags Chosen for: Content.

Coach have launched a new ‘reloved’ range consisting of second hand versions of their products.

So capitalising on new years resolutions and customers wanting to ‘do good’ this year by recycling and purchasing second hand items introduces this range perfectly.

4. Monzo SL: 💸 Invite a friend, get £5 Chosen for: Messaging.

We regularly see brands explore ‘refer a friend’ marketing promotions, and it can often be complicated and confusing for customers.

This is a great example from Monzo who have kept it simple! Share an invite with a friend for you both to receive £5 credit, including a subtle animation is a nice touch to keep the content friendly too.

5. Marleybones SL:

'Well, Eddie has become a kitchen stalker' Chosen for:

Customer reviews.

Brands often forget how powerful a positive review can be, so it’s great to see a brand who have chosen to really highlight theirs.

Good reviews are something to be proud of, and we really admire Marleybones for wanting to share them.

6. Kate Spade SL: we're seeing hearts ❤️ Chosen for: Design.

We will no doubt be inundated with Valentines emails next month but we couldn’t leave this one off the list having received it a little early.

A great example of how to theme an email relevant to an occasion but also keeping it tied in nicely with a product line.

Bex Highfield Marketing strategist




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