It’s been a month full of thrilling sport for us here in the U.K, so it’s only right we include brands who have cleverly used this to their advantage.

Theming their emails to ensure the excitement doesn’t stop at the television, and carries on through into the inbox! We hope you enjoy! ⚽🎾 1.

 McDonalds SL:

Voted for by the people – 99p Big Mac! Chosen for:

Content strategy.

This month McDonalds launched a new promotion, allowing email subscribers to vote for their favourite item each day.

The winning choice was then discounted for the full day, before being replaced the following day with the new winning item.

Voting and offer redemption was all through the McDonalds app, a great way to push usage and downloads.

Design.

We do also have to call out our love for the accordion module, this is such a sleek addition to the email.

Allowing McDonalds to include a helpful touchpoint for recipients who want to know how to claim, but being able to hide it amongst the email to stop it becoming too lengthy.

2. M&S SL:

Open me for more Percy Pig treats Chosen for:

Theme.

Themed emails can work really well when brands have a full range to promote, this is the case for M&S and their Percy Pig products.

Upon opening it’s clear what the email is about, using the iconic pink colour palette, eye catching imagery, and some great animation to support the content.

3. Sainsburys SL:

It's Plastic Free July and we're crunching down on waste Chosen for:

Design.

With the ‘email scroll’ fast becoming redundant, we love how Sainsbury’s have fully embraced this email with a lengthy scroll.

With so much valuable information it’s great to see key pieces of information pulled out clearly for the customer to scan quickly and easily.

Content.

Sainsbury’s have some impressive statistics to be proud of around their sustainability promise, and it’s nice to see them not be shy about highlighting it to customers! 4.

Krispy Kreme SL: BRING IT HOME BOYS! ⚽ Chosen for: Design.

We apologise if this is still too raw for our readers, but we just had to include this email for it’s eye-catching and topical design.

A great example of how any promotion can be made more relevant through aligning it to real-life events.

5. Fresh SL:

It's finals time - enjoy free fresh goodies 🍓🍦 Chosen for:

Design.

Using both illustrations and product imagery together is a great way to make an email template look and feel a lot less like a ‘template’.

This handmade style matches the brand identity well here too, adding a personal and friendly feel to the design.

6.  All Saints SL: Sale: styles for everyone Chosen for: Design.

The use of the animated hero image caught our attention straight away, a great way to showcase both the brands male and female ranges.

We love how the whole email is very clean, with clear use of white space drawing the readers eye to the many CTA’s.

We often see overcrowded footers with too much information, this is a good example of how keeping it simple can make it much easier to navigate.

7.  Eve sleep SL:

half price pillows for 3 days only Chosen for:

Content.

Again another brand to hop on the football trend, using their brand mascot to lead the creative.

Eve sleep are known for their clever use of copy and this is no exception, we love their friendly tone of voice their emails often feel like a blog or social media post - it’s nice not to feel bombarded with sales copy.

Any you’ve loved that we’ve missed? Let us know on Instagram or Twitter .

Bex Highfield Marketing strategist