We’ve searched our inboxes and rounded up our favourite emails that we have received throughout the month of July. We have Superhost’s, super weather, and super inspirational content!

We’d love to know which is your favourite, or if you received any emails you think we should know about. Let us know over on our Instagram or Twitter.

1.  Air Bnb

SL: You've earned a Superhost bonus!

Chosen for: Design

This hero animation is a great way of grabbing attention straight away, a simple representation of the contents within the email.

Chosen for: Personalisation

This email was sent to Superhosts, with a purpose of congratulating their hosting journey so far. Air Bnb pulled out personalised data on the hosts to add valuable content giving them a morale boost. We love how clear this data is displayed, and the use of icons is a great way of creating a sense of reward and community achievement.

2. NEOM

Chosen for: Content

Here in the UK we have recently experienced a bit of a heatwave, which became a little hard to ignore (If you know anything about us Brits, you know how we struggle to handle the heat). So it was great to see brands who jumped on board and used the opportunity to drive content.

Chosen for: Copy

The copy was actually the first thing to catch our attention when receiving this email. Both the subject line and pre header were short, snappy and fun:

SL: Feeling the heat?

PH: Our heatwave heroes are here to help...

The body copy was also kept succinct throughout the whole email, with great use of headers and the zig zag design made the content clear and easy to follow. Oh, and we have to mention the feedback module in the footer - a great addition!

3. Wild

SL: Introducing the Ombré Case and Passionfruit Martini refills

Chosen for: Design

Sticking with the summer theme here, we were super inspired by this email catching our attention with its curved modules, exciting imagery and use of beautiful bold colour. Summer in an email!

4. Deciem

SL: A message to our fellow humans.

Chosen for: Content

An inspirational email here from Deciem, we always value the brands who practice what they preach and follow through with actions. Two years ago Deciem committed to help fight racial and social injustice, and this email is a nice update to their customers on their journey and current status.

5. Disney

SL: Holly, play the Disney Crossword! 🔍

Chosen for: DESIGN

A fun email from Disney with the use of an interactive crossword for recipients to complete and enjoy. The crossword is clear and the copy is minimal but still understandable. We also love how if a user needs a little extra helping hand they can click the instructions CTA to reveal a little more information.