ActionRocket is proud to be supporting Felix as our official Charity of the Year.

Felix was chosen through careful consideration and a vote that involved everyone in the agency. Inspired by Felix’s fantastic work and exciting initiatives, they were the natural choice.

Felix’s story

Felix works to help feed more people across the UK, with the ultimate goal of winning the fight against food waste and hunger.

It all started with Felix, son of Justin Byam Shaw. Sadly, Felix died suddenly from meningitis in 2014. Justin says,

"Felix was full of compassion for those without his advantages and, in early 2015, I was searching for a way to commemorate him. What stuck in my mind was a boys’ football tournament he’d played in. Felix told me he’d been upset to learn that many of the 10-year-old boys on the opposing team hadn’t had anything to eat that day."

And so, The Felix Project – now known as Felix – was born. The organisation's mission is to take surplus food and deliver it to any charity that helps feed people. The food is all nutritious, and would otherwise go to waste.

A partnership to be proud of

We kicked off our fundraising with a World Cup sweepstake, and there’ll be quizzing, baking, and other events to follow for ActionRocket employees and clients to take part in.

And of course, what better way to support Felix’s work than through our own expertise in CRM, with a couple of projects incoming that we can’t wait to get stuck into.

Watch this space for more updates on our activities and how you can join us in supporting this inspiring organisation.