Top Designs for October

Top Designs for October

Top Designs for October

Bex Osborn

Marketing Strategist

2 Nov 2021

For this month’s round-up, we thought it would only be right to highlight some of our favourite Halloween emails we’ve received throughout October.

We have some great examples of brands who have thought beyond a pumpkin emoji in a subject line, and started to think a little more multichannel.

Enjoy and let us know which ones may have inspired you, or if we may have missed any over on our Instagram or Twitter .

1.  Krispy Kreme SL:

Don’t forget your Krispy Skremes this week! Chosen for:


This email does a great job at highlighting Krispy Kreme’s limited edition Halloween donuts, showcasing the products well and theming the whole email around them.

Although we would have liked to have seen the call to action button a little higher, the whole emails content is clickable so the push to click through is strong.

2. McDonald’s SL:

Can you find our spooky ghost friends? Chosen for:

Multichannel campaign.

This email highlights the new marketing campaign McDonald’s are running throughout October.

Where they are asking customers to find hidden ghosts they have placed throughout their emails, and once clicked they will be entered into a prize draw to win an iPad.

There’s also a nice push to their Facebook page encouraging click through to win more McDonald’s merchandise, a great example of how to use email to push multiple other channels.


Turn your home into a haunted house 👻 Chosen for:


There are multiple elements within this email which caught our attention upon opening, starting with a live countdown clock in the hero counting down to Halloween which is a nice interactive touch.

It’s nice to see ASDA have embraced the email scroll, including lots of content but keeping it all within the Halloween theme.

We also enjoyed the animations throughout, keeping it fun and engaging for the readers.

4. Moonpig SL:

The cards everyone’s obsessed with 🔥😍 Chosen for:


It’s nice to see an example of how it is possible to keep clear branding in place whilst also adapting to the Halloween theme.

Leading with a nice big animation highlighting an offer is a great introduction.

Readers may not associate Halloween with sending cards, but Moonpig have used this email to sell in their other products, and with some subtle animation they make it work well.

5. Starbucks SL:

A hauntingly delightful Halloween treat 🧟‍♂️ Chosen for:


As fun as the more interactive and animated emails can be, it is always nice to appreciate ones which are more paired back and simplistic.

Sometimes a nicely designed hero image with the use of web text can be enough to serve a clear and bold message.

6. Boots SL: Get your spook on... Chosen for: Partnership.

A great email from Boots highlighting their partnership with Glamour Magazine to promote their Halloween offers.

As soon as readers open this email, they can tell it’s something different from what they usually receive from Boots.

The two brands have come together to create something fun for both their audiences, using Boots’ products to create the eye-catching looks shown by Glamour.

Bex Highfield Marketing strategist




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