As you know this month is pretty special for us, and we are celebrating with the launch of our exciting competition. Where we are asking you to tell us about your favourite email campaign you have been involved with in the past 10 years.

We couldn’t ask you to answer without asking the ActionRocket team to dig into our own email archives now could we... So we’ve rounded everyone up to reveal our favourite campaigns we’ve worked on, enjoy! 💌

Bex Highfield
Marketing Strategist

Favourite email campaign you have been a part of? My answer to this has to be our very own baby Email Weekly doesn’t it?! I don’t think I'd be able to choose 1 specific email campaign here because we’ve been on such a journey since it began! From brilliant CSS animations, puns and jokes, experiments, learnings, failings, and redesigns!

Your role in the campaign?

The thinker, the planner, the Taxi for Email do-er, and the big red button sender!

Why it stands out to you?

Email Weekly has always been our playground for the team to experiment and go wild with their design and code ideas. A safe space to see what works, and often what doesn’t work, to inspire our client work. It’s a wonderful email to put together each week, knowing that the team are fully invested in getting involved. It’s not just another email newsletter it’s our team newsletter , and hopefully something people look forward to receiving in their inbox each week.

Holly Mander
Strategy Lead

Favourite email campaign you have been a part of?

The projects I really love to get my teeth into at ActionRocket are our workshops. Every workshop is different and we get a chance to delve into a channel or problem and immerse ourselves into the brand. Our workshop with Lush focusing on what their digital messaging should look like and what it takes to get there was a great example of this.

Your role in the campaign?

Within workshops my role is to define the end goal of the session, work with the team and client to bring this to life as well as being the strategic lead. This changes by challenge and brand which makes it more fun designing an end result to really bring our solution to life.

Why it stands out to you?

With Lush their team enthusiasm and brand values really energised this project. We worked with team members across the globe collaboratively aligning visions and opportunities taking into account local markets needs as well. Overall the element that shone through was their consideration to their customer which aligned so well with our own customer first ethos.

Lexi Clarke
Agency Director

Favourite email campaign you have been a part of?

National Trust - future digital thinking and developing the brand in email.

Your role in the campaign?

Ideas and client creative consultant.

Why it stands out to you?

I was thrilled when we won the National Trust, it’s an organisation so closely linked to my own passion for nature and wildlife. I love their brand and how it falls through to every touch point bringing offline and online experiences together.

We came onboard to help workshop their email program and how their brand could evolve in the email channel. Getting an agency often helps bring siloed teams come together to workshop, discuss and debate the way a marketing channel can bring content, brand values and stories to their audience. Without giving too much away - We also helped bring to life what a future digital journey could look like. It's a project I will always remember being a part of.

Elliot Ross
Managing Director

Favourite email campaign you have been a part of?

BBC Live Election Results email campaign.

Your role in the campaign?

Designer and developer.

Why it stands out to you?

This was one of those projects where we had an idea with the client, and then had to work out just how we’d actually do it. The project was to send emails for the election results as they come in, with live graphs showing the splits between parties, gains on the previous election etc. UK elections have 650 constituencies, all declaring results at different times overnight after voting day.

It was a fun project because it’s time limited - you have a hard deadline, it’s high stakes if there’s any issues, and there’s lots of moving parts — so you just have to figure it out. We had several dummy run throughs to make sure we got it right, and worked from Broadcasting House overnight when it was live. It all worked — the UK got their results emails and the collective team were able to build on what we’d done for the previous election.

Gary Kemp
Head of Design

Favourite email campaign you have been a part of?

Deliveroo Email Design System.

Your role in the campaign?

Lead Designer.

Why it stands out to you?

When I started out designing emails many years ago, the idea of an Email Design System was but a twinkle in some forward-thinker’s mind (along with mobile emails, video in email, and a version of Outlook that rendered emails correctly). Fast forward 16 years and all of the above have come to fruition (bar Outlook but that’s probably one wish too far).

Email Design Systems now play a major role in creating and delivering emails, and as such, it’s never been easier to create emails that are consistently on brand, and efficient in their process. That said, the efficiency of an Email Design System can sometimes come at the expense of creativity - which is why this project with Deliveroo stands out for me.

Jay Oram
Senior Coder and Interactive Email Specialist

Favourite email campaign you have been a part of?

Easily the BBC Dynasties launch email.

Your role in the campaign?

Creative and coder.

Why it stands out to you?

We make a lot of interactive emails, but this one stands out for a few reasons, first, the content! To get to work with amazing visuals and artwork for one of the biggest nature shows was amazing and the team at the BBC really work closely with us to get the best from the email channel. Secondly, it was a challenge to create the interactive build and although we have refined the techniques and code over the years, the idea has really caught on.

Sam Beddoes
Senior Media and Animation

Designer Favourite email campaign you have been a part of?

Nintendo - Email Design System.

Your role in the campaign?

Designer & Coder.

Why it stands out to you?

This design system collaboration with Nintendo in 2018 is definitely among my proudest achievements from working at ActionRocket. I’ve owned almost every Nintendo console since I was about 8, so this was a real passion project for me. It felt great to give something back creatively to an iconic institution that’s provided me with so much creative output over the years.

Sophie Eggs
Design Lead

Favourite email campaign you have been a part of?

This is such a tough question to choose just one but I’m going to have to say the Barefoot Wine Design system.

Your role in the campaign?

Designer.

Why it stands out to you?

This stands out to me as we went on to create a lot of fun monthly newsletters using the design system. It was a real team collaboration piece as we would come up with all the content, copy, design and strategy. We always tried to push new ideas and experiment with animation and interactivity so it was really exciting to work on each month.

Ben Clay
Designer

Favourite email campaign you have been a part of?

So I’m going to go a bit rogue here and choose a campaign that was not actually an email campaign but in fact one of our biggest website projects. The project was for the complete redesign of the Minami e-comms website.

Your role in the campaign?

Wizard.

Why it stands out to you?

This was our biggest web design project to date! As an agency we are continually striving to expand our skills and implement them into client projects and this was a real opportunity to demonstrate this into an area that is relatively new for us. Having the opportunity to push ourselves and step out of the box a little is always exciting.

What made this project even more special was that we pitched our initial design ideas and strategy solutions which in turn won us the project. It’s the perfect example of a close team putting our heads together, supporting each other and smashing it out the park!

Chris Pidsley
Designer

Favourite email campaign you have been a part of?

I think my favourite campaign so far has been for King and their Crash Bandicoot Mobile game.

Your role in the campaign?

I was one of the designers on this project and worked on a couple of welcome emails. Essentially carrying forward the brand and structure from the other emails and implementing them into new formats.

Why it stands out to you?

The playful tone of this campaign allowed us to be really creative with our layouts as well as having a substantial bank of quality and versatile assets. All the emails that came out of this campaign were really high quality and I think as an agency we really showed our worth here.

Weng Lam
Coder

Favourite email campaign you have been a part of?

Klarna Master Template.

Your role in the campaign?

Coder.

Why it stands out to you?

Working on the Klarna template was where I could fully demonstrate my ability to work creating a master template using HTML and Taxi syntax. Working with Klarna was great, they’re a global brand and the collaboration with their marketing department was superb.

They had an easy to follow design and they also had some technical knowledge about the ins and outs of email so explaining some of the quirks of the template wasn’t alien to them. It was a great confidence boost as Klarna really liked the template! It’s super satisfying knowing you’ve fulfilled their requirements and that a client is happy with your work!

Jen Cain
Designer

Favourite email campaign you have been a part of? I think one of my favourite campaigns I’ve worked on was the re-marketing for PortBlue Hotels & Resorts to remind the customer of the holiday they were considering booking up.

Your role in the campaign?

Designer, copywriter and coder.

Why it stands out to you?

This was designed at a point where I started expanding how I thought email design could work and the potential we still have to uncover. Re-marketing campaigns tend to be extremely personalised but we are sometimes limited in the information we can include. I worked with the back-end developers to create a countdown module which showcased the number of days until their stay at PortBlue.

This, alongside scraping different images depending on the destination, meant every email sent was completely individual. We then had the added stress of translating the copy into multiple languages. This campaign was painful at the time but in hindsight, I was happy with the outcome.

Jasmine Roberts
Account Manager

Favourite email campaign you have been a part of? World Explorations (WEX) Miami - Nespresso HQ.

Your role in the campaign?

Account Manager.

Why it stands out to you?

This was the first campaign I worked on at ActionRocket. I joined towards the end of the project but it was really interesting to see how the concept and design had developed through collaboration between the agency and client.

I also really appreciated how our talented team of designers were able to bring the imagery to life and make the idea of having coffee in sunny Miami look so appealing. I also admired the use of emotive adjectives that were used cleverly alongside the imagery, which really made me feel as if I were overseas in Miami when I saw the final design.

Ellie Dane
Account Manager

Favourite email campaign you have been a part of? I have worked on some fantastic campaigns over the last few months, I really enjoyed working on the Caffe Nero x Batman collaboration. The aim of the campaign was to launch their in-store cups and app activity.

Your role in the campaign?

Account Manager.

Why it stands out to you?

It was one of the first campaigns I worked on and it was exciting to see the campaign grow from being an intriguing concept to an impressive Batman-themed email. It was also great to work on a project that combines some of my favourite things, coffee and films! Whilst it was a relatively short campaign - it gave me insight into the full design and code process at AR and I enjoyed working with several members of the team closely. The final designs looked incredible and it was a joy to work on such a creative campaign.

What’s your favourite email campaign you have been a part of?

Let us know by clicking here and you could be in with the chance of winning some awesome prizes, including a FREE ticket to the amazing UNSPAM London event with Really Good Emails!