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28 Apr 2026

Our team's top picks of marketing bangers

 

Every so often, our team gets together to share a banger, aka a piece of marketing they’ve seen and loved. It can be anything from a TV ad to a tube billboard, some clever packaging, or an Insta reel. Our most recent session saw a real mix of choices sparking smiles, tears and everything in between, so we thought it only fair to share some highlights!

 

English for Beginners (Allegro)

Watch it here (and get the tissues ready): 

It’s safe to say there wasn’t a dry eye in the house after this one. A beautifully simple and powerful story of an elderly man learning a new language to finally meet his grandchild.


Commissioned by Allegro, Poland's leading e-commerce site, the ad was produced by the agency Bardzo. Instead of focusing on sales, the campaign is centred around the Christmas spirit, taking an approach that’s grounded in family and human connection. By giving the brand only a fleeting mention, Allegro successfully positions itself not merely as a shop, but as a resource for achieving life's most important goals. Tapping into emotion, they create an ad that’s both heartwarming and memorable in the festive marketing rush. 

 

Marty Supreme

The Marty Supreme movie campaign became iconic in its ability to lean into cultural orchestration over traditional promotional tactics. It generated buzz through unconventional, audience-first moments, a "leaked" Zoom call, the Orange Blimp, a surprise Wheaties cover, and a collaboration with fashion house Supreme.

The core focus on orange mirrored the viral success we saw from Barbie pink and Brat green, turning colour into a social signal and merchandising anchor. Spanning digital mischief, collectables, offline spectacles, and cross-media partnerships, Marty Supreme built cultural momentum that audiences genuinely wanted to be part of – a hugely refreshingly feat in a world that is usually so digitally led. Have you seen it yet? 

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IKEA x Mother London

The IKEA and Mother London campaign adopts a minimalist, product-focused strategy to elevate IKEA's brand perception beyond just affordability. Rather than leading with price, it highlights the superior design, quality, and durability of the furniture, putting a new spin and perspective of this known and loved brand.

Launched in January 2026 as tube print ads across London, the execution is clean and elegant, featuring beautifully shot close-ups of single pieces of furniture in a quietly disruptive concept that catches the eye of doom-scrolling commuters. The whole campaign is a pleasant reminder that sometimes less is more, as well as the power of catching customers in the right moment at the right time. 

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Bangers after bangers

There were more bangers shared than we could shake a stick at, but the three above stood out as firm favourites. And if you're still not over the Allegro ad, neither are we – and it’s been a few weeks. 

There are so many different ways to make marketing memorable. Sometimes all it takes is a well-placed pickle, a splash of orange, or a grandfather learning the word "dog" in a bathtub. Working in this industry, you can forget to look up and around at the amazing work going on around you, so these sessions are such a fun way of celebrating creativity and getting inspired!

Need help making your marketing stand out from the crowd? Want to push the boundaries of creativity that little bit further? We work with brands of all shapes and sizes, and we’d love to hear from you – just  drop us a message.
 

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