Top Designs for April

It’s all about food, drink and beauty this month! These are the brands that impressed us with stand-out designs and killer copy throughout April.

1. Everleaf

SL: Not just Earth Month. Not just Earth Day. 

Chosen for: Theme and Design

We came across many lovely emails for Earth Day, but this one from Everleaf is a favourite. The hazy fade on the hero’s headline complements the pretty spring palette whilst enhancing the messaging. And the copy hits just the right tone of inspiration without being preachy, offering a great example of cause-first marketing. 

2. Karma Drinks

SL: Good things come in 4’s

Chosen for: Engaging copy

Some may accuse Karma Drinks of overegging the pudding with the ‘4’ theme here, but we just think it’s fun. We particularly like the use of 4 in emoji form to highlight their sustainability promises, something which this brand does often and well. We’re all 4 it!

3. Franco Manca

SL:Pizza Like a Pro 🍕

Chosen for: Illustration

There’s no two ways about it, we’re suckers for an illustation here at ActionRocket. We love this one by Franco Manca to introduce their new masterclasses, with the ‘hands-on’ reference in the copy linking nicely to the doodle. The email’s single-focus messaging is effective in keeping the reader engaged, making us want a slice of the action.

4. Drunk Elephant

SL: So SPFing good

Chosen for: Playful animation

At risk of repeating the excellent subject line, Drunk Elephant’s copy in this email is very F’ing good. From the SL and the hero headline through to the USPs and fun CTA, the TOV and minimal copy work beautifully. And of course, that eye-catching GIF has not gone unnoticed; we especially love how appealing the products look.

5.Fussy

SL: Your IP invite to Fussy Labs 🥼

Chosen for: Fun concept

The visual in the hero of this email caught our attention immediately. It illustrates the point of Fussy Labs, their new product development community, with an attractive, appropriately themed image and effects that are expertly applied. Plus, the copy makes the concept behind Fussy Labs sound very appealing. We’re unsure of what an ‘IP invite’ is, however. Answers on a postcard…

Our expertise in CRM and email marketing delivers the whole package: slick strategy, creative copy, dynamic design and clever code. Achieve results like the above gorgeous emails by contacting us today!