Top Designs for August

We kick off August’s round-up with a welcome email, round it off nicely with a renewal reminder, and add the fillings of a sustainability message and some good ol’ fashioned topical product marketing. It’s like a mini CRM plan in itself! Kinda…? Anyway, we hope you enjoy our top 5 picks for August. 

1. Formula Fig

SL: Voilà: Welcome to Formula Fig

Chosen for: Storytelling

Ahh, the power of just one word. We love how Voilà in the subject line here immediately addresses the consumers’ act of signing up. And the copy goes from strength to strength, with descriptions of Formula Fig’s services and USPs crafted to consistently, subtly include the emotional benefit to the reader. Storytelling skills to be proud of.

2. NEOM Wellbeing

SL:  Your Bath & Body Glow-up Starts Here

Chosen for: Design

As NEOM’s subject line reveals, this email’s focus is a glow-up, and the imagery shines through to enhance it. We love the luminosity of the hero and the images behind the stats text, and the layered skincare product smears in the secondary are also a nice touch that kept us scrolling to the end.  

3. Ocean Bottle

SL: 8 tips for a sustainable summer ☀️

Chosen for: Copy

Ocean Bottle consistently deliver trustworthy, relatable content on sustainability, and this email doesn’t disappoint. It’s topical to summer with a fresh colour palette to suit, and its bold yet simple design works hard to ensure the important messaging stands out.

4. Our Place

SL: They Don’t Need Another Stand Mixer

Chosen for: Theme

This well-timed email taps into wedding season and the gift-buying stress it brings. From the subject line, to the hero block’s diagram-style image and witty body copy, right through to the final block’s content, the storyarc flows to convince the reader why cookware from Our Place is the right wedding present choice. 

5.So Energy

SL: Your tariff is ending tomorrow - renew today

Chosen for: Messaging

An effective reminder for existing So Energy customers, with easy-to-digest and useful information about the renewal process. Not only does it deliver that final nudge, but it also reassuringly explains what happens if the customer doesn’t renew, followed by clearly laid-out USPs that sandwich this message with convincing reasons to stay.  

Our expertise in CRM and email marketing delivers the whole package: slick strategy, creative copy, dynamic design and clever code. Achieve results like the above emails by contacting us today.