Can you believe it’s March? 

Spring has finally sprung (well, sort of) and with it, a fresh crop of email inspo flowing into our inboxes from brilliant brands. In addition to early Easter chocolate, we’ve been gorging ourselves on a diverse range of content, spanning International Women’s Day, ethical storytelling, and supercharged skincare. (And, best of all, not a whiff of spring cleaning.) 

What follows is a selection of our favourite emails this month. Enjoy!

1. Go-To

SL: What’s Your De-Crease Eye-Q?

Chosen for: Design

Any self-respecting beauty aficionado knows that a core component of #selfcare is investing in a solid skincare routine. Retinoids are a hot topic in the often-overwhelming treatment sphere, and this email from Aussie skincare brand Go-To Skincare does a terrific job of explaining how they work. We love the brand’s colourful take on the Q&A format, answering customers’ biggest concerns in a design that’s easily scannable, and draws the eye right down to the end. A+ for execution, with bonus points for highlighting informative, customer-led content.

2. Tonys Chocolonely

SL: let's try crackin' that again

Chosen for: Copy

Tony’s Chocolonely is a firm favourite in our office, winning at both deliciousness and responsible sourcing – and the brand’s Easter egg spotlight email brilliantly highlights the above through fun, snappy copy. It’s a fabulous example of eggsellent storytelling (sorry, not sorry), using the brand’s witty TOV to showcase their delicious chocolate and admirable ethical stance. Plus, who doesn’t love a well-timed subject line pun?                                                                             

3. Daisy London

SL: DO WHAT YOU LOVE

Chosen for: Content

Now for a little sparkle. In a month where our inboxes were flooded with IWD content, Daisy London’s offering really stood out. The brand nailed the brief with a celebratory focus on real-life women styling their jewellery in unique, empowered ways. Keeping email content chic and simple, the brand linked through to a well-laid out landing page that showcases featured stories in a way that’s subtle, relatable, and utterly inspirational.

4. Eleanor Bowmer

SL: Fancy a cuppa?

Chosen for: Design

It’s tea time! We loved Eleanor Bowmer’s vibrant email promoting their new mug collection. Distinctively on-brand and vibrant, their playful approach utilises a Tarot-inspired design and evokes a sense of individuality by inviting readers to choose the mug that best suits their personality style. Fun design that truly represents the brand and speaks to the audience effectively? We’ll raise a cup to that.                                                                                                     

5. Patagonia

SL: Work for change in durable Workwear

Chosen for: Content

Our line of work rarely (read: never) requires us to brave the elements. But, if it did, we’d want to be wearing Patagonia. In this email, the brand makes a great case for workwear, using powerful imagery to support their focus on sustainability and reinforce an important message around our responsibility to look after the planet. Props to Patagonia for impactful content coupled with clear calls to action throughout.

Feeling inspired to elevate your CRM approach? Drop us a message, and we’ll happily talk through how you can craft winning strategies, jazz up your designs, and make copy that shines. Until next time!