In this month’s roundup we bring you Black Friday bangers, charity comms that put the ‘fun’ in fundraising, and the least salesy sales email ever. Let’s take a look at the stand-out emails from November, and uncover how they work their magic. 

1. Fix & Fogg

SL: Hidden discount codes 🔍

Chosen for: UX and Design

Adventure may not be the first thing that springs to mind when you picture peanut butter, but that’s what this brand is all about. And so, rather than plonking some special offers on your plate, Fix & Fogg takes you on a treasure hunt to find them. This email makes great use of the curiosity gap: it provides just enough information to pique your interest, while withholding the rest so you want to click through and find out more. You just have to recover from that hypnotic peanut butter animation first.                      

2. GRIND

SL: You’ve got early access to Black Friday.

Chosen for: Design

This solus email is deliciously simple. The good folks at GRIND haven’t cluttered up their Black Friday offer with gimmicks or mixed messages; they serve it up straight. From the subject line to the graphics and the CTA, everything is super clear. If you want your favourite coffee, but cheaper, you know exactly what to do.

3. The Light Phone

SL: A radically different phone.

Chosen for: Copy and design

It’s always refreshing to come across a brand that doesn’t try too hard. This email created a little moment of calm in our crowded inbox with its lovely hand-drawn hero illustration and its quietly self-assured copy. Light doesn’t go in for the hard sell, it simply states and shows you how its phones are different, and trusts you to make up your own mind.

4. Movember

SL: SL: Hack Your Movember Fundraising

Chosen for: Content

Movember knows how to tackle a serious subject without ever taking itself too seriously. This email is a case in point. The hero image sets a playful tone which is echoed in the fun little flourishes in the copy. It also contains genuinely helpful hacks for fundraising - which we’ve shared with the members of the Action Rocket team who are doing their bit/looking ridiculous to support the cause. 

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5. Not on The High Street

SL: Why our Black Friday is anything but average

Chosen for: Copy and design

In this email, Not on The High Street takes a negative and turns it into a brand asset. In the eye-catching hero animation, ‘Not on the High Street’ becomes ‘Not your Average Black Friday’. The copy backs up this claim by continuing to riff on the brand name: ‘Not stuff you’ll regret buying’ and ‘Not the same old gifts’. With this technique, the brand acknowledges the problem of Black Friday encouraging over-consumption, and sets itself apart as a more conscious, sustainable alternative.

If you’ve been inspired by the emails above, we’d love to hear from you. With our expertise in CRM and email marketing, we can help you create emails that really deliver. Get in touch today.