Top Designs for October

October brought us everything from sustainability reports to tax trackers, with a healthy dose of festive prep thrown in for good measure. Whether it's celebrating important cultural moments or gamifying the mundane, this month's top picks prove that great email design can turn any topic into an engaging experience. Let's dive in!

1. Lucy and Yak

SL: Feel Good Fashion Starts Here

Chosen for: Design

Lucy & Yak's annual sustainability and impact report is a visual treat that proves doing good can look gorgeous, too. The design beautifully balances their vibrant brand identity with the serious subject matter, creating an email that's as engaging as it is informative. It's a masterclass in how to make impact reporting feel accessible and inspiring rather than overwhelming.

2. Swyft

SL: 6 Sofa Beds Guaranteed To Make Christmas-Hosting Easy

Chosen for: Product Showcase

Christmas is coming, and Swyft knows exactly what their audience needs. The product shots are beautifully laid out, giving each sofa bed its moment to shine. But what really elevates this email is how the product descriptions work overtime, they're succinct yet informative, helping readers quickly identify which sofa bed suits their specific hosting needs. It's practical marketing at its finest.

3. World of Books

SL: Celebrate Black History Month!🖤

Chosen for: Illustration

World of Books has created a clean, impactful design to celebrate Black History Month. The little open book illustrations woven throughout the email add a charming touch that reinforces the brand whilst keeping the focus on the featured authors and titles. It's a respectful, well-executed campaign that balances promotional content with meaningful celebration.

4.  Intuit TurboTax

SL: A progress update from your weekly tax tracker

Chosen for: Dynamic Content & Gamification

The Tax Tracker Email won a 2025 OMMA Award for Best Use of Dynamic Email Content! Making taxes less confusing and more helpful, this email combines 15 separate touchpoints into one clear, personalised dashboard. The gamified approach, complete with progress bars, achievement badges, and celebratory illustrations, transforms the typically dreaded tax process into something almost... dare we say it... enjoyable? The results speak for themselves: a 106% increase in responder rate, a 92% boost in conversions, and lots of completed tax returns. Who knew tax emails could be this engaging?

5. TomTom

SL: Introducing your new road alert assistant 🚗

Chosen for: Feature breakdown

TomTom showcases the fundamentals of product communication. The email breaks down three key features – speed camera alerts, obstacle warnings, and traffic updates into clear, digestible sections that are easy to scan and understand. Each feature gets its own icon and concise explanation, turning potentially dry technical specs into accessible benefits. The gamified visual style, with the friendly "Tom" character and illustrated dashboard scenarios, adds a playful layer that makes the product feel approachable rather than intimidating. 

Our expertise in CRM and email marketing delivers the whole package: slick strategy, creative copy, dynamic design and clever code – all whilst ensuring complete accessibility. Achieve results like the above emails by contacting us today.