Gmail users like cats, Outlook users like dogs

Bex Osborn

Marketing Strategist

19 Nov 2014

Gmail users tend to be male, drive a Mazda and earn more than Yahoo! Mail users, according to the newly released YouGov Profiler .

The profiler allows us to delve into YouGov's mass of collected data on the UK public, and by filtering by brand, build out a bit more of a user picture.

Of course, these kind of things need to be taken which a huge pinch of salt, but there's still some interesting things to learn.

So we took a look at the typical customer for the popular email clients.Let's start with Gmail...

Gmail - Demographics Lifestyle Personality Brands Online Yahoo! Mail Demographics Lifestyle Personality Brands Online Hotmail Demographics Lifestyle Personality Brands Online Outlook Demographics Lifestyle Personality...

Brands Online Bonus round: Apple vs. Android

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Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

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create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.