Tweetable Takeaways from the Completely Email Conference

Did you miss the Completely Email Conference last friday? Fear not, Elliot & Jacques' deck can be found below ( click here for Mike's), along with some tweetable takeaways.

Enjoy... Top tip:

The first tenet of email marketing is stop emailing people.

#completelyemail — Tyler S Kenyon (@hey_tk) October 24, 2014 Spray and Pray, like Clippy, fine if you want to annoy everyone #completelyemail pic.twitter.com/CkQTjg2bJi — Jacques Corby-Tuech (@iamacyborg) October 24, 2014 Becs Rivett:

"Don't do spray and pray...learn about your customers, use your data and target those who care" #completelyemail — Maz Maritz (@MariusMaritz) October 24, 2014 Be careful - over aggressive or inappropriate retargeting emails can annoy your users and even make them unsub #CompletelyEmail — ActionRocket (@ActionRocket) October 24, 2014 Great point from Bex about over targeting.

Looks really desperate #completelyemail — Mark (@markstjohnson) October 24, 2014 #completelyemail if you put the email content in a subject line it might not be opened and get auto marked junk.

Subject line goal = open — Simon Dunant (@NewRiseDigital) October 24, 2014 The biggest thing that brought #email back into the highlight is #mobile #CompletelyEmail — Adestra (@adestra) October 24, 2014 #completelyemail People are more used to scrolling on an email on mobile, and prefer it to pinch-n-grab #embracethescroll — ActionRocket (@ActionRocket) October 24, 2014 #completelyemail think about how your readers are interacting with your email when they receive it.

pic.twitter.com/fgRgvqvL9m — Simon Dunant (@NewRiseDigital) October 24, 2014 #completelyemail I think video email will still have it’s day, the challenge is making sure your content is good/useful — Elliot Ross (@iamelliot) October 24, 2014 What does wearables mean for email.

Dread to think! Back to plain text! #completelyemail — Mark (@markstjohnson) October 24, 2014 #completelyemail what's in store for email in the near term future.

Start thinking about these for your campaigns pic.twitter.com/v3QMeDfid4 — Simon Dunant (@NewRiseDigital) October 24, 2014 #completelyemail interesting thought that social guys are paying more attention to email — Elliot Ross (@iamelliot) October 24, 2014 #completelyemail mobile email usage has grown 180% in three years pic.twitter.com/heZvbBXC63 — Simon Dunant (@NewRiseDigital) October 24, 2014 60% of marketers don’t do any, or only do basic mobile email optimisation • #completelyemail • Talk to me! pic.twitter.com/5fvTPSUD7w — ActionRocket (@ActionRocket) October 24, 2014 #Email is a bigger deal on phones than #social .

78% people check emails, more than people checking Facebook #CompletelyEmail — Adestra (@adestra) October 24, 2014 Hear the mobile first email argument a lot but shame more experts don't say to look at your OWN data not worldwide trends #completelyemail — Mark (@markstjohnson) October 24, 2014 Mobile before desktop...

Research tells us 80% of consumers would delete an email if it looks bad on their phone #completelyemail — AlphaQuad (@alphaquad) October 24, 2014 Mobile hasn't just arrived, it's taking over.

66% of all emails in the US are opened on mobile devices via @SadieAtGenie #completelyemail — Receptional (@Receptional) October 24, 2014 ...

Mobile users will browse emails on mobile device and switch to desktop later.

Optimisation vital #completelyemail — Kristie Marchant (@KristieMarchant) October 24, 2014 23% of every mobile hour is spent checking email! #completelyemail What are you saying to your customers? — Maz Maritz (@MariusMaritz) October 24, 2014 would you go for mobile friendly or mobile foe-y? @Mike_Ragan #completelyemail — Monica Vannozzi (@MonicaVannozzi) October 24, 2014 Crucial point by @Mike_Ragan , create emails based on your audiences behaviour #completelyemail — Jacques Corby-Tuech (@iamacyborg) October 24, 2014 Defining terminology @Mike_Ragan @ActionRocket #completelyemail pic.twitter.com/WhSX1BLlt8 — Cristina Trifonescu (@dewofslumber) October 24, 2014 A thank you email to active users just before Xmas massively increased transactions for a big brand says Alistair Simpson #completelyemail — Receptional (@Receptional) October 24, 2014 Simple email design doesn’t mean bad email design.

#CompletelyEmail — Beyond the Envelope™ (@Paul_Airy) October 24, 2014 Customers don’t care about channels.

They expect a fluid conversation #CompletelyEmail — Adestra (@adestra) October 24, 2014 So big data is just audience segmentation on crack? #completelyemail — Tyler S Kenyon (@hey_tk) October 24, 2014 Top tip:

with great profiling comes great responsibility #completelyemail #spideymarketing — Tyler S Kenyon (@hey_tk) October 24, 2014 'To guarantee inbox placement in Gmail redefine recency to 30 days not 90' @GuyHanson #completelyemail #deliverability — Mark (@markstjohnson) October 24, 2014 'International targeted email is the end-boss of email' #completelyemail Metaphor of the day award to @iamelliot pic.twitter.com/YL7kcQvpsH — Mark (@markstjohnson) October 24, 2014