What’s up with WhatsApp? How marketing has become more personable

What’s up with WhatsApp? How marketing has become more personable

What’s up with WhatsApp? How marketing has become more personable

Jules Foreman

Senior Copywriter

1 Jul 2024

In a marketing game dominated by social commerce, WhatsApp has emerged as a vital player in reshaping how businesses engage with consumers. From its 'green tick' assurance to tap-to-talk buttons, WhatsApp is transforming marketing landscapes with its unique services, and allowing global brands like Adidas and Clarks to leverage this platform towards innovative thinking. Let's delve into the world of WhatsApp Business API, and how it can empower your brand in the ever-evolving world of digital dialogue.

The green tick does the trick 

It’s common for businesses to face the risk of being marked as spam when using broadcast messages. WhatsApp Business API–distinct from its counterparts regular WhatsApp and WhatsApp Business–eliminates this risk by providing a "green tick" official profile. This official status not only ensures authenticity but also enables personalised retargeting campaigns without the threat of being blocked.


The tap-to-talk takeover 

WhatsApp Business API buttons are having an impact on the marketing scene by resolving frequently asked questions, reminding customers of items in their cart, or simply showcasing their latest product offers. With simple, one-click options and integrated links, customers love having these quick replies and easy redirection to websites.


Unlocking seamless collaboration 

WhatsApp Business API has proven to give a boost to various teams’ productivity and is a feature that recognises the pivotal role of timing in marketing by offering multiple logins. This allows diverse teams, including sales, customer service, and operations, to all collaboratively manage conversations together. 


Elevating retail experiences in the UK 

UK retailers have experienced higher conversion rates and more personalised engagement with WhatsApp marketing through the Business API. Surpassing traditional channels, WhatsApp's real-time delivery of personalised messaging is resonating with customers, who each spend an average of 28 daily minutes on the platform.


Building consumer trust 

Protecting consumer's privacy and building stronger long-term relationships can be achieved by subjecting businesses to scrutiny, ultimately minimising the risk of spam. With end-to-end encryption, consumer data is securely protected by WhatsApp which encourages a more personal and protective approach to handling their information and communication.


A breezy checkout experience

The younger demographic, particularly Gen Z, values an easy checkout process. WhatsApp Business API provides in-chat payments, contributing to a seamless purchasing journey. Additionally, campaign automation tools allow businesses to segment contact lists by age groups, allowing for tailored strategies based on specific demographics.


WhatsApp Marketing success stories: Learning from the pioneers

Adidas and Clarks are a great example of two brands that managed to leverage WhatsApp's dynamic capabilities to make more noise with their marketing. Adidas engaged local communities, emphasising personalised communication and fostering direct relationships. Read here.

Meanwhile, Clarks employed WhatsApp for an immersive storytelling event around their iconic Desert Boot, using multimedia content to organically connect customers with the brand. Both brands showcased the platform's versatility by building engaging, two-way interactions. Read here


Spark a conversation with ActionRocket

All brands have the potential to resonate in the digital dialogue. Let's craft a distinctive WhatsApp conversation that resonates with your audience and puts your brand in an innovative new light. Drop us a message at ActionRocket, to see how we can help.

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Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

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