20% Increase in email engagement
56% More click-throughs than non-interactive emails
20% Increase in their health check completion
Problem
Babylon Health, a health tech company who provides patients with virtual consultations with doctors, was looking for an innovative way to promote its new app health check feature. They saw an opportunity to better showcase its health insights with the interactivity of AMP for Email.
Strategy
Babylon deployed an engaging, one-of-a-kind campaign that drove users to complete their free health check. This feature is very advanced: It asks questions about users’ lifestyle and then generates a report with ideas on how to better their health. Part of the report is the “digital twin,” a 3D recreation of each user’s body that spins to highlight areas for improvement, as well as areas that are currently doing well.
Using AMP for Email, they brought their interactive health check experience straight to the inbox, with clear calls to action that drove users to find out more with the in-app quiz. There were three versions of the email, based on which email provider a client used. Users either received an email that was coded with CSS or AMP for Email, or a non-interactive version.
