Client: BBC Studios

Client: BBC Studios

Overview

  • 52% increase in subscribers since their previous Green Planet email in 2022

  • Progressive features to enhance the email with extra features such as ‘click to reveal’

“ActionRocket are an exciting team to work with who think outside the box to elevate our campaigns by designing innovative, unique and interactive experiences across our various newsletters. With our big series launch for BBC Earth, Planet Earth III, the team developed a fun and interactive email concept that successfully promoted all the upcoming series had to offer. Plus, we gained recognition from other experts in the CRM field.”

- Manon Jones, CRM Manager at BBC Studios

Problem

With BBC Earth launching the third instalment of the multi award-winning Planet Earth series, we wanted to create something truly special that stands out in your inbox. The main goal of this email was to take audiences on an interactive journey through the series, increasing awareness of the show while building a strong connection and engaging with a global new audience.

Strategy

We wanted to showcase this iconic series in the most exciting way possible, highlighting some of the extraordinary habitats and encouraging readers to ‘learn as they scroll’. Building on the success of our previous BBC Blue Planet II email that captured the attention of BBC audiences and beyond, our challenge this time was to create something just as magical. With a number of intriguing facts and information supplied to educate our audience, we were able to combine these with some absolutely breathtaking photography and execute one truly eye-catching experience.


Design

It was important that this campaign was engaging from a design perspective. Planet Earth III is a series that educates and visually excites us, so we wanted our design to reflect that. The email takes the reader on a colorful journey that offers snippets of content that both teases and excites. We added interactive elements that allowed the reader to really immerse themselves and discover more about Planet Earth III. Featuring eight environments that align themselves with each episode, the reader is able to explore and embark on their own interactive journey through nature.


Development

After talking to the relevant BBC Studios teams and designers, we began developing the email so that it looked great across all email platforms. Our designers then started to think about adding progressive features where we could. The most exciting part of this build was enhancing the email with extra features such as the ‘click to reveal’ that worked for Yahoo, AOL, Outlook web mail and Outlook app. Additionally we went a step further by adding a ‘choose your habitat’ option for Apple Mail, iOS and other webmail clients.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.