Driving App Engagement with Omni-Channel Campaigns
We partnered with the BBC to boost the usage of the BBC Sounds app, aiming to drive downloads and nurture users into making it a regular habit through a comprehensive omni-channel campaign.
Problem
The BBC sought to increase both the downloads and active use of the BBC Sounds app. Our goal was to drive app adoption and retention by creating a multifaceted campaign that would engage users across different platforms.
Strategy
We rolled out an omni-channel campaign with a Welcome Campaign for new users, Educational Content, and a Dedicated Newsletter. To support this, we created diverse social media assets, including Facebook and Instagram ads, a Top 5 Podcasts countdown, and lighthearted presenter moments. The content featured relatable, real-life videos and was personalized based on user preferences to keep engagement high and avoid ad fatigue.
Results
The campaign led to a remarkable 5x increase in overall audience engagement, successfully driving app downloads and fostering habitual use of the BBC Sounds app.
Client Testimonial
Both ourselves and our Social agency are so impressed with the Sound Social assets, they have been performing even better than expected Their creative and varied content kept our audience interested and active. — BBC Team