Client: BBC Studios

Client: BBC Studios

  • 50% Rise in email opens

  • Part of an ongoing personalised contact journey, including TV and radio

Problem

Designing HTML email has its challenges. Now and again we receive a brief that shines with creative possibilities, the promotional email for Blue Planet II was certainly one of them. The primary aim of this email was to increase awareness of show launch day and time. We also wanted to send traffic to BBC online, educate and inform, and provide a personalised email experience.

Strategy

We wanted to push the boundaries with this email, and as there was no specific action required for the audience we were able to create more of an engaging and exciting solus email. This was received extremely positively from recipients as an email to break up the inbox and grab the attention of subscribers. Providing facts and information, the perfect use of scroll and length in an email.

We wanted to push the boundaries with this BBC Blue Planet email. There was no specific action required for the audience, so we were able to create more of an exciting solus. The email used the BBC's stunning photography alongside our custom design, animation and code to create a unique and educational ‘scrolling through the ocean’ campaign.

The email opened with an eye-catching background image which was overlaid with further images. The text on top was built to be displayed at all times, allowing it to be shown to email clients without background images. We wanted to create a journey allowing the user to deeper dive into the email, so sleek arrows were designed to invite them to scroll down. It was received extremely positively. Recipients got an email that broke up the inbox and grabbed their attention. There was facts and information, and it had the perfect use of scroll and length within an email.

This campaign was shortlisted as a finalist at the DMA awards for ‘Best Use of Email', and at the BIMA awards in the ‘Communications and Content: Craft” category.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.