Reinventing Email Strategy for Enhanced User Experience
Easy Hotel aimed to reinvent their entire email program to leverage their strong branding and create a familiar and engaging inbox experience for their customers.
Strategy
This full-service project began with an in-depth exploration of the Easy Hotel brand. We collaborated closely with the CRM team and visited hotel destinations to understand the key messaging and content themes needed in the emails.
Our strategic team identified the key touch points for Easy Hotel customers and developed a precise email series. We designed the emails with the physical hotels in mind, incorporating familiar branding to elevate their identity. Each email fit into a modular design system, providing the client with maximum flexibility. After finalizing the copy and design, we built the emails in HTML, creating a series of engaging emails ready for subscribers.
Results
The redesign dramatically improved the look and feel of Easy Hotel's email templates and streamlined their internal processes. The Email Design System allowed the team to save time, as they only needed to update content before each send. This efficiency enabled the team to focus on other critical tasks, resulting in a more effective and engaging email program.
Client Testimonial
ActionRocket's support has been crucial in reinventing our email program, allowing us to enhance our customer engagement and streamline our processes. — Easy Hotel CRM Team
