Client: Easy Hotel

Client: Easy Hotel

Problem

Easy Hotel wanted to reinvent their whole email programme. Wanting to take full advantage of their strong branding we chose to pull in the eye catching aspects from the hotels themselves. Drawing upon the sense of familiarity in the inbox for Easy Hotel customers.

As an emerging brand, we were briefed to look at Easy Hotel’s full CRM programme. They knew they could be better utilizing their email communications with customers, so to tackle this we looked at their full user journey. We mapped out a new email program which would take pain points away from their CRM team, whilst also improving user experience.

Strategy

This full service project began with us really getting to know the Easy Hotel brand. We met with the CRM team and were able to visit the hotel destinations, enabling us to better understand the key messaging needed within the emails and plan the content themes.

Our strategic team were able to look at the key touch points for Easy Hotel customers, and map out each email with the relevant and precise content. The email series included 1 x Welcome, 1 x newsletter, 1 x solus, 1 x abandon, 1 x pre trip and 1 x post trip email template. 

We designed the emails with the physical hotels in mind, pulling in the familiar branding to really elevate their identity. Each email was created to fit into a modular design system, giving the client maximum flexibility within a templated design. Once the copy was written and the emails were signed off at design, we were able to build them into HTML. This is when the emails really came to life, with the copy and content added we had a full series of new and engaging emails to send subscribers.

Results

The redesign project has not only dramatically improved the physical look and feel of the email templates, but allowed the team to improve their internal processes. The use of an Email Design System has given the team more time to spend on other tasks. With the email templates created, all that is needed is to update the content each time before sending.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.