Gymshark 66 Digital Fitness Event
Discover how Gymshark’s 66-day digital fitness event leveraged a seamless in-app messaging strategy to drive engagement, form new habits, and boost community involvement.
Problem
Gymshark aimed to inspire users with a 66-day digital fitness event, focusing on long-term app engagement and habit formation. They needed to identify participants, encourage their involvement, and integrate motivational content and daily workouts within the app.
Strategy
We created a custom in-app message for Gymshark using a JavaScript bridge to track user data and segment the audience in Braze. The messages were designed to blend with the app’s environment, ensuring a seamless user experience. By selecting brand-consistent assets and collaborating with Braze, we launched the messages on both iOS and Android, promoting user engagement and a sense of community.
Results
The campaign utilized a multichannel approach to maximize exposure, with the in-app messaging driving substantial engagement. The results were impressive:
12,000 participants from the app
1 in 3 users clicked the ‘Try me’ CTA
100k+ impressions
This targeted strategy not only engaged users effectively but also contributed to the campaign’s success by seamlessly integrating with Gymshark’s app environment.
Client Testimonial
Since #Gymshark66, we’ve used the ActionRocket template to further profile our customers, asking if they’re working out at home or the gym. This has helped us understand what new content we should create and which workouts to recommend, enhancing the user experience. — Laura Blyth, CRM Manager
