Client: Henkel Adhesive Technologies

Client: Henkel Adhesive Technologies

“We were really pleased to be able to work with ActionRocket on this video and the outcome of it. It’s a great video and shows exactly what Diversity, Equity, and Inclusion means to us as a team.”
— Ross Jennings, DEI Lead / Digital Manager AEI

Problem

We've previously worked with Henkel Adhesive Technologies to produce Email Design Systems, product ad campaigns and social media videos. This project was an exciting one for us as it was for a longer form video - a first in our relationship with Henkel. The main objective was to produce an asset for their internal teams. Creating a short video which captured what Diversity, Equity and Inclusion meant to colleagues in their Industrials business unit.

Strategy

Henkel has had a fantastic rebrand recently. It's incredibly vibrant and has a lot of new custom fonts (99!) that have been designed just for them. Their work with us is B2B based and contains different information from technical or solution focused content, right the way through to industry insights and trends for engineers. Our aim for this project was to create a video which highlighted Henkel colleagues from around the world. With a specific objective of capturing how Diversity, Equity & Inclusion improves their working environment. We were given lots of assets to work with including some great submissions from colleagues  themselves in the Industrials business unit. In addition to editing these assets we also needed to create custom motion graphics that matched Henkel's vibrant new branding. This gave us a really strong starting position to bring in some of our own creative ideas. Mainly with the "kinetic" introduction sequence, where we animate the words "Diversity, Equity & Inclusion" to match their definitions. It was a lot of fun to put together!

“Participating in the DEI Moment video project is very meaningful to me as it allows me to encourage people to be who they are, support others in sharing their thoughts and stories, and enable in building a better world for all.”
— Fangfang Yu, Project Manager DEI Video

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.