Showcasing DEI Through Engaging Video Content
We collaborated with Henkel Adhesive Technologies on an exciting new project: creating a longer-form video to capture and convey the essence of Diversity, Equity, and Inclusion (DEI) within their Industrials business unit.
Problem
Having previously worked with Henkel on Email Design Systems, product ad campaigns, and social media videos, we were thrilled to tackle our first long-form video project with them. The goal was to create a video asset for Henkel's internal teams that vividly showcased what Diversity, Equity, and Inclusion mean to their colleagues.
Strategy
To align with Henkel's vibrant rebrand using 99 custom fonts, we produced a video showcasing global colleagues and DEI's impact. We edited provided assets and created motion graphics, including a "kinetic" sequence animating "Diversity, Equity & Inclusion" to reflect their definitions.
Results
The video was well-received, effectively capturing the spirit of DEI within Henkel. It served as a powerful internal asset, demonstrating our ability to translate vibrant branding into engaging and meaningful content.
Client Testimonial
We were really pleased to be able to work with ActionRocket on this video and the outcome of it. It’s a great video and shows exactly what Diversity, Equity, and Inclusion means to us as a team. — Ross Jennings, DEI Lead / Digital Manager AEI
