Redefining Email Strategy for Stronger Brand Alignment
Lush approached us to re-evaluate and define the future direction of their email program, seeking a strategy that would strengthen their brand values, reward subscribers, and educate broader customer groups. The ultimate goal was to attract new, like-minded customers through a revamped email program.
Problem
Lush needed their email program to work harder in supporting their brand goals. They wanted emails that instilled their strong brand values, rewarded subscribers, and educated a wider audience. The overarching aim was to bring new, like-minded customers on board through a revitalised email strategy.
Strategy
Our strategic workshops aimed to deeply understand Lush’s brand. We started with a deep dive into the email program's overall objectives, identifying specific challenges and requirements. These workshops allowed us to explore customer needs, pinpoint focus areas, and develop a comprehensive plan to achieve Lush's email program goals.
By understanding Lush's pain points, we conducted an email audit and gap analysis, gathering specific recommendations and presenting our findings. This process provided a clear path for enhancing their email strategy.
Results
Our collaborative workshops enabled close collaboration with Lush, sharing valuable insights and sparking creative ideas for their digital outputs. We provided strategic information needed for valuable email channel improvements, helping prioritise activities to achieve their goals. The result was an elevated email experience for both the short and long term.
Client Testimonial
We were able to optimise the email channel to provide the best experience for our subscribers.”— Katrina Johnson, Digital Communications Manager. — Katrina Johnson, Digital Communications Manager