Revolutionising Email Strategy
We collaborate closely with Nescafé Dolce Gusto (NDG) to streamline their CRM email process and elevate their creativity, driving a revolution in their email program while improving team efficiencies.
Problem
NDG sought to enhance their email program and team efficiency by leveraging external expertise for idea generation, copywriting, design, coding, and reporting.
Strategy
We immersed ourselves in NDG’s brand through regular cross-agency briefings to understand their challenges and goals. We clarified their email needs, planned content and themes, and provided end-to-end support from BAU campaigns to bespoke emails. Our integrated team worked closely with NDG’s CRM team to optimize campaign effectiveness and streamline their email process.
Results
We guided NDG in identifying email types, content planning, and audience targeting, collaborating with their CRM team to develop and design impactful emails. Our efforts elevated their email campaigns, streamlined their process, reduced team workload, and enhanced subscriber value.
Client Testimonial
Every pain point discussed has been made better by the ActionRocket team since Dolce Gusto started working with them. — CRM Team, NDG
