Client: PizzaExpress

Client: PizzaExpress

  • 2019 Saw a 30% increase of the database size

  • 47% Increase in open rates since 2017

  • 100% Increase in click through open rates since 2017

Problem

National restaurant chain PizzaExpress wanted to improve their newsletter (BAU) email communications to reduce offer based messaging, increase open rates, increase brand affinity and focus on strengthening the connection with their customers. PizzaExpress needed to recognise and reward their existing customers to drive brand affinity, which in turn would drive open rates and conversion.

Strategy

Working with PizzaExpress for 6 years, we’re constantly pushing the boundaries within the inbox testing new code tricks that hold the customers attention from live polls, hot spots to interactive games. We wanted to drive lifetime value to the PizzaExpress customer and achieve this through compelling and relevant content, keeping the brand front of mind throughout. The new BAU emails aimed to recognise and reward PizzaExpress customers, while strengthening their brand positioning within the email channel. 

It was important to ensure user interest and cut-through amongst other email noise. Aiming to always push the boundaries with the email designs, we have been able to explore innovative email techniques including animated GIFs, interactive games, and polls. Creating more of a visual narrative, to not only engage subscribers but also to collect useful data. Making their email creatives work harder for the brand ensured customer interest and cut-through amongst other email noise.

Whilst maintaining a smooth process for everyday work, we also support PizzaExpress in pushing innovative digital ideas. Additional projects we have worked on include digital banners, web development, interactive games, and social assets.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.