PizzaExpress Email Transformation
Discover how our innovative email strategies helped PizzaExpress enhance customer engagement, increase open rates, and expand their database.
Problem
PizzaExpress needed to overhaul their newsletters to reduce reliance on promotional content and improve open rates, brand affinity, and customer engagement. They sought to recognise and reward loyal customers while boosting overall interaction and conversion rates.
Strategy
Over six years, we advanced PizzaExpress's email design with innovative techniques like animated GIFs, interactive games, and live polls to enhance subscriber engagement and data collection. We moved from frequent, generic emails to more personalised, segmented content. This approach aimed to create compelling experiences that cut through the inbox clutter, supported by additional digital assets like banners and social media content.
Results
The revamped email strategy led to a 47% increase in open rates, a 100% boost in click-through rates, and a 30% growth in the database in 2019. These improvements demonstrated the success of targeted, engaging content and significantly enhanced customer value and interaction.
Client Testimonial
Action Rocket is able to constantly deliver to our briefs with our ever-changing requirements. — Pizza Express CRM team
