Designing a Flexible Email Template for Global Consistency
Treatwell engaged us to create a versatile email template to enhance their email marketing across all territories, aiming for a consistent, compelling, and effective design.
Problem
Treatwell needed a master email template that would ensure consistency and efficiency in their email communications. The goal was to design a flexible framework for both B2B and B2C emails that could drive bookings, inspire, and educate customers while being adaptable to various needs without being overly rigid.
Strategy
We developed a versatile master template for Treatwell that accommodated their B2B and B2C needs. The template featured flexible modules for easy customisation of colours, CTAs, and images. It maintained clear branding for both email types, included informative content modules with custom icons and personalised tips, and utilised animation to emphasise key information and enhance visuals.
Results
The master template enabled Treatwell to create modular templates with customisable headers, footers, and content blocks, standardising their emails for consistent branding and messaging while enhancing content reuse and campaign effectiveness.
Client Testimonial
Action Rocket provided us with a highly skilled team who helped us improve our customer facing emails, through new and interactive modules. — Treatwell CRM Team
