Client: Treatwell

Client: Treatwell

Problem

Treatwell wanted an email template they could use to create consistent, compelling, and converting designs for Treatwell emails across all territories. The team were looking for email experts to deliver a master template to improve their team efficiencies. The framework needed to be flexible in terms of design, so the team were able to use email in the way they needed without being restricted by an overly rigid template. Treatwell use both B2B and B2C templates, and needed us to rebrand both email versions. 

Strategy

The main aim of Treatwell’s emails are to drive bookings and traffic, but it was also important for us to consider other brand objectives such as to inspire and educate customers, and for the brand to remain front of mind. The new master template needed to be flexible and easy to use, with many team members to consider we wanted to allow ease of swapping modules, changing colours, CTA’s and images.

Whilst perusing Treatwell’s templates you’ll probably find yourself admiring a few things:


  1. Branding makes it easy to identify who the sender is for both B2B and B2C. The team have really dedicated time and effort into making this a priority.

  2. They’ve thought about the key information that business owners want to see and they’ve clearly stated these in one of the primary modules, using their custom icons.

  3. Going the extra mile - they aim to pull in key trends, personalised information and tips for their B2B users, adding value to their regular content and to their relationship. 

  4. Animation is used tactfully to pull attention to key information or in enticing header images.

Results

Through the initial use of a master template we were able to create a series of short templates with versions of headers, footers and modules for each team to pick. This gave a variety of content to support the different types of emails and ensured the correct hierarchy, branding and messaging was used throughout. By working in this style there will be more opportunity to standardise and reuse content to utilise all campaigns.

“Action Rocket provided us with a highly skilled team who helped us improve our customer facing emails, through new and interactive modules.”— Treatwell CRM Team

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create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.