Designing HTML email has its challenges.

Now and again we receive a brief that shines with creative possibilities, the promotional email for Blue Planet II was certainly one of them.

Problem The primary aim of this email was to increase awareness of show launch day and time.

We also wanted to send traffic to BBC online, educate and inform, and provide a personalised email experience.

Strategy We wanted to push the boundaries with this email, and as there was no specific action required for the audience we were able to create more of an engaging and exciting solus email.

This was received extremely positively from recipients as an email to break up the inbox and grab the attention of subscribers.

Providing facts and information, the perfect use of scroll and length in an email.

Results On sending the email, the newsletter created waves, more than doubling opens and the creative received a vast amount of positive attention from the public, including other email marketing professionals.

Bex Highfield Marketing Manager