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The Black Friday survival guide nobody gives CRM teams

Your segments are built. Your journeys are mapped. Your subject lines have been A/B tested within an inch of their lives. But who's checking on you?

Marketing

Email marketing podcasts that are worth a listen

Some of our best conversations happen in front of a microphone. Over the years, our team has shared insights, expertise and a few laughs on podcasts ...

Marketing

Creative of the Month: September

September’s creative has given us plenty worth shouting about. This month’s top five takes us from playful student puns and brilliantly cheeky ...

Marketing

Omnichannel loyalty CRM: how to create connected customer journeys

PSA: Your customers don’t think in channels. They are not waking up thinking, ‘I’ve just interacted with the app, so now I’m moving into the email ...

Marketing

Creative of the Month: August

August gave us throwback creative, public call-outs, playful inbox copy, and plenty of movement. From reviving an iconic campaign to turning ...

Marketing

Why your Wrapped campaign should start now

Last December we wrote about the joy of Wrapped emails. At the time, our message was pretty simple: Wrapped works because it makes people feel seen. ...

Marketing

Creative of the Month: July 2026

Football fever, summer wardrobes, and a spice jar with impeccable comic timing – July gave us plenty of creative inspiration, from clever copy to ...

Marketing

Creative of the Month: June 2026

June delivered World Cups, Prime Day provocation, and a summer's worth of creative worth talking about. Here's what caught our eyes this month.