As we approach the official first day of Autumn, we’re wrapping up August with the final summer email vibes! This months round-up includes pleasing designs, personalisation, and photochromic glasses! 😎 1.

Be At One SL: Happy Belated Birthday! Chosen for: Personalisation.

A nicely designed and segmented email from Be At One.

Using relevant content to keep interest and add value to their customers.

The email could have been built using web text to ensure email deliverability, but it did still stand out in the inbox nonetheless.

A very eye catching hero and great use of bold colour throughout.

2. M&S SL: Here's Your Monthly Wrap Up Chosen for: Re-brand.

It looks like M&S have had a bit of a re-design and we are here for it! A great use of data to show off their Sparks rewards, keeping the email engaging and relevant to the customer.

3. Boots SL:

Hot new products for your beauty bag Chosen for:

Design.

A nice and clean mobile first design from Boots, making it simple for the reader to follow and navigate through the email.

The use of subtle illustrations work well with the product images, complimenting the design and shows off their fun side! 4.

Not On The High Street SL: Just add sunshine Chosen for: Theme.

A well themed email fitting perfectly for the summer time of year.

This email is full of on trend and relevant content, their use of photography gives the impression of UGC making it feel like a social feed.

It’s easy to navigate and scrolls down nicely into their great categories module.

5. Ray-Ban SL:

New // Photochromic Everglasses Chosen for:

Animation.

Great use of a simple but effective animation, as the first thing you see when opening the email this GIF works really well at getting the message across visually.

Ray-Ban are not forcing customers to read lengthy copy to sell their new product, as they say… a picture (or GIF) speaks 1,000 words! Any you’ve loved that we’ve missed? Let us know on Instagram or Twitter .

Bex Highfield Marketing manager