As the last of summer is holding on like a pub-goer as it approaches 9.59 pm, September also brought us fabulous email variety including 360 degree images and animals galore.

What more could you want?! 🐷 1.  JoJo Maman Bébé SL:

Vote for your favourite animal! Highland Cow, hedgehog or mouse? Chosen for:

Personalisation.

This is a lovely spin on showcasing new collections using polls and voting.

Although I don’t believe the votes/polls are interactive they take this further by sending a follow-up email showcasing the collection of choice - I’m all about the highland cow if you wanted to know! 2.

Dolce Gusto SL:

Introducing our NEW Genio S machines Chosen for:

Interactivity.

In current climates being hands-on with new products, instore is hard.

To combat this the great email from Dolce Gusto combines a 360o view of the product with clickable hot spots to fully show the machine as well as highlighting key features making the email feel very tactile.

3. M&S SL: IMPORTANT PERCY NEWS:

Discover our new Percy toys, treats and more Chosen for:

Content.

The only time I’d actively encourage shouting in an SL is when Percy Pig sweets are involved! This pleasure in pink combines a great product mix with raining pigs.

If you love the product you’ll love this email.

4. MAC SL:

Try on 67 foundation shades at home! Chosen for:

Technology.

Can’t try on makeup in stores anymore? Well MAC has solved this with a nifty bit of kit using your phone’s camera to help you find the right shade.

This step by step email with beautiful high-quality gif help walk customers through the process simply.

Any you’ve loved that we’ve missed? Let us know on Instagram or Twitter .

Holly Mander Head of Strategy