In conversation with our DMA judge and council member: Bex

1. Please introduce yourself

Bex is ActionRocket’s Marketing Strategist with more than seven years of experience helping global brands stand out with innovative strategies. Her expertise includes content planning, multi-channel campaign execution, and staying ahead of industry trends to deliver bold, adaptive strategies. Bex joined the DMA Email Council this year and we wanted to dig a little deeper to find out about her experience.

2. What inspired you to join the DMA Email Council? Or if you are not on a DMA council, what inspired you to apply to be a DMA judge?

Having worked in the CRM and email space for many years, I’m genuinely passionate about this industry. The Email Council brings together some of the best minds in the field and I wanted to be part of that conversation, both to learn from fellow experts and to contribute my own experience and ActionRocket’s expertise.

3. What have you contributed to or worked on that you're most proud of?

I’m proud of the opportunity to showcase some of ActionRocket’s recent work for the BBC, an interactive email that really pushed creative and technical boundaries. Presenting it to the wider council and being able to discuss the approach in depth was a highlight, particularly seeing how excited everyone was by what we had created.

4. What have you learned from being on a DMA council?

I’ve learned the value of openly sharing knowledge and perspectives. It’s rare to have multiple agencies and brands in the same room, and what stands out is how everyone is seen simply as people coming together with common goals, challenging industry thinking, and driving the conversation forward.

5. You recently judged the 2025 DMA Awards in the Innovation for Good category. What were your key takeaways from the experience, and what advice would you give to brands looking to enter in the future?

Plan your entry early and focus on results, but make sure they really mean something. Strong entries don’t just show a quick win; they demonstrate lasting impact. If your campaign has only been live for a month, the data won’t tell the full story yet. Give it time to mature, ideally 12–18 months, so you can showcase real, measurable uplift. Just because a campaign feels exciting now doesn’t mean it’s ready, hold off until you’ve got the numbers to prove its success.

6. If your council made headlines tomorrow, what would you hope it says?

“DMA Email Council proves once and for all that email isn’t dead, it just sent itself straight to the front page to prove it.”