Hamish Nixon
Copywriter
9 Jan 2024
In the fast-paced world of marketing, where strategies evolve faster than a chatbot's reply, staying ahead of the curve is non-negotiable. Fortunately, this concept is deeply ingrained into the creative minds of ActionRocket - a team who aren't just on a quest for knowledge, but a full-blown scavenger hunt for juicy and compelling content.
Let’s take a look at some of the top newsletters that captured the attention of our diverse team last year.
1. Jay - Ted Goas “The Last Few Weeks”
Meet Jay, our head developer and tech maestro. Jay’s go-to newsletter this year has been “The Last Few Weeks” by Ted Goas, a mix of product design, email news, and climate tech. Ted's passion shines through and having engaged with him for years on the development of Cerberus, Jay rates it 10/10, citing the perfect blend of industry insights and Ted's infectious enthusiasm for the topics covered. Subscribe if you're into design, email, or simply enjoy a good read every few weeks.
2. Eve - “The Retrologist”
Eve is one of our several brilliant designers with an appetite for the enchanting tales spun by the “Retrologist.” Eve recommends this newsletter for its captivating blend of nostalgia, Americana, and design aesthetics. Unlike other newsletters, it offers a curated journey through old restaurants and nostalgic sites, providing readers with a visual feast of iconic roadside architecture and signage. Rolando Pujol, the Retrologist, adds a personal touch by sharing his own travel advice, making it a uniquely interactive experience for subscribers and a great source of endless design charm.
3. Sam - The Guardian “Pushing Buttons”
With a knack for innovative formats, Sam has found himself become a devoted reader of The Guardian's "Pushing Buttons". This newsletter’s unique charm encapsulates the world's pulse in a fairly straight to the point, yet comprehensive manner. Sam values its brilliant blend of storytelling and news, creating a reading experience that mirrors flipping through the pages of a trusted newspaper. In an era where information unfolds rapidly, "Pushing Buttons" stands as Sam's go-to, delivering a journalistic masterpiece straight to the inbox.
4. Jen- The Monocle Minute “A Minute on Design”
Jen is another of our immaculate designers who manages to find her regular dose of inspiration in “A Minute on Design" by The Monocle Minute. This newsletter takes you on a curated journey through the world of design, where each tidbit feels like a gem, managing to pack insightful design perspectives into a brief yet impactful read. Jen recommends “A Minute on Design” as a fun tool for designers as well as a great newsletter to bring into your creative routine.
5. Teo - My Protein
Teo most certainly has a keen eye for executing captivating visuals. He often draws inspiration from Myprotein’s newsletter, celebrated for its simplistic and product-focused design. Teo appreciates how Myprotein masterfully leverages imagery to showcase offers, making their emails a visual delight and an effective communication tool. For Teo, the blend of stunning visuals and strategic simplicity in these newsletters is a design dream come true.
6. Hamish - Shlomo Genchin “The Creative Marketer”
As a writer, Hamish knows all about the importance of breaking free from the shackles of creative block! Good thing "The Creative Marketer" by Shlomo Genchin has become a regular read. Shlomo, the mastermind behind ads for brands like Burger King and Siemens, is on a mission to conquer creative copywriting blocks, where every Thursday, he shares a technique with an online tool to break through writer's block and enhance your copywriting skills. Hamish enjoys diving into “The Creative Marketer” for a unique and practical approach towards staying inspired and creatively unstuck throughout the year.
7. Sophie - Oatly "Spam by Oatly"
As the visionary at the helm of our design team, Sophie often finds joy in the delightful chaos of Oatly’s "Spam by Oatly". Known for its unique and absurd content, this newsletter is all about showcasing a blend of humour and brand personality. Featuring everything from eye-exam-style oat latte recipes to pets of Oatly employees, it embodies the brand's 'always on' approach, aiming for unexpected and attention-grabbing marketing. Despite its seemingly ridiculous nature, Sophie sees it as some brilliant brand awareness, highlighting Oatly's commitment to being genuine and 'less-spammy.'
8. Bex - Sheerluxe
Putting her strategy hat on, Bex applauds SheerLuxe for its ability to deliver relevant content that mirrors her own interests and lifestyle. SheerLuxe not only manages to consistently capture Bex’s attention, but it does a great job of splitting their newsletters up for readers' own dose of personalised content. With much praise given to their content team, Bex touches on how user-friendly the preference page is. And the strategic lunchtime delivery does an excellent job of showcasing SheerLuxe's understanding of its audience—young females reading during lunch breaks!
9. Chris - It's Nice That
Another of our talented designers who enjoys exploring creative communities, Chris highlights the seamless integration of design, photography, art and culture found in the It’s Nice That” newsletter. With an eclectic mix of stories, from graphic novels to innovative typefaces, this newsletter is a must read for those who like to keep the creative juices flowing. With an excellent blend of design innovation and socio-cultural commentary, it aims to inspire its audience with a mix of visually captivating and thought-provoking content.
10. Ben - Medium Daily Digest
Sheer convenience is a massive part of the way we take in content these days. Ben from our design team loves the way Medium Daily Digest runs their newsletter in this aspect. This daily newsletter delivers a curated selection of articles aligned with Ben’s specific interests. It not only ensures a more personalised reading experience, but the time tags allow you to gauge the length of each article before diving in. This personalised and time-conscious approach is a great way to keep you consistently hooked and engaged with insightful content.
As much as we enjoy receiving email newsletters, we must admit - we're not too shabby at crafting our own. From captivating visual prowess to brain-stimulating doses of inspiration, our diverse team knows all about the importance of staying on the pulse!
If you'd like to add some flair to your inbox every Friday, be sure to sign up to receive our weekly newsletter, Email Weekly here.