We're at the Email Innovations Summit in Vegas (baby!) today and tomorrow.

Here are our tweetable highlights from the design and content side of things… Innovation in Email Design – Elliot Ross, Justine Jordan, Mark Robbins, John Thies You not only have to worry about email client support, but also ESP support when it comes to interactive email + advanced techniques #EIS16 — Kevin Mandeville (@KevinMandeville) May 18, 2016 PSA:

Gmail renders differently- Gmail (webmail) has minimal CSS support in + Google Apps (webmail)/Google App (mobile) doesn't #EIS16 — Kevin Mandeville (@KevinMandeville) May 18, 2016 PSA:

Gmail renders differently- Gmail (webmail) has minimal CSS support in + Google Apps (webmail)/Google App (mobile) doesn't #EIS16 — Kevin Mandeville (@KevinMandeville) May 18, 2016 To alleviate any future confusion...

Fluid-Hybrid = Hybrid = Spongy = Fluid-to-Fixed.

Hybrid is most used term.

#EIS16 cc/ @KevinMandeville — Jason Rodriguez (@RodriguezCommaJ) May 18, 2016 btw lots of code bits for hybrid and responsive email are at https://t.co/tAkrKVj51Z #EIS16 — Elliot Ross (@iamelliot) May 18, 2016 btw all the templates you get in @taxiforemail are fluid/hybrid so check that out and take them to bits yo! https://t.co/tcYWe9kbAA #EIS16 — Elliot Ross (@iamelliot) May 18, 2016 "Can you give me some advice on when I can call bullshit on my engineering team? [re:

how long it takes to code]" Best question.

#EIS16 — EmailSnarketing (@EmailSnarketing) May 18, 2016 Excited to be talking about Innovation in Email Design today with @meladorri @johnethies @M_J_Robbins #EIS16 pic.twitter.com/PYjfzaUNb1 — Elliot Ross (@iamelliot) May 18, 2016 You said it @meladorri - "Innovation isn't just about technology, it's a mindset".

Innovation must be adopted to make a diifference.

#EIS16 — Digital Additive (@DigitalAdditive) May 18, 2016 5 minutes to the Email Vendor Shootout - don't miss it.

Fast paced discussion from definitely not hungover email all stars #EIS16 — Simms Jenkins (@SimmsJenkins) May 18, 2016 Really like @iamelliot 's take on innovation in email being more about how we think about content, communication, and cadence.

#EIS16 — Jason Rodriguez (@RodriguezCommaJ) May 18, 2016 While we've been talking about bulletproof buttons, etc.

for a long time, there are still SO MANY PEOPLE that are clueless in email.

#EIS16 — Jason Rodriguez (@RodriguezCommaJ) May 18, 2016 it can look different but still be on brand though #EIS16 https://t.co/EVRpcQ1RfS — Elliot Ross (@iamelliot) May 18, 2016 There's a range of things we can do when innovating in email.

From the simple (animated GIFs) to the complex (Twitter feed emails).

#EIS16 — Jason Rodriguez (@RodriguezCommaJ) May 18, 2016 Innovation goes beyond a quick dollar.

It delights users, makes people love brands, and encourages them to seek out your campaigns.

#EIS16 — Jason Rodriguez (@RodriguezCommaJ) May 18, 2016 The sweet spot.

#EIS16 pic.twitter.com/P747qp9y2K — Matt Dionne (@ctctmd) May 18, 2016 Fantastic panel on creative at #EIS16 w/ @meladorri and others.

pic.twitter.com/pYgt64tn6C — Ryan Phelan (@ryanpphelan) May 18, 2016 Starting your own consultancy "Don't try to wear too many hats.

Sometimes the hat you're wearing doesn't fit well." @kathpay #EIS16 — EmailSnarketing (@EmailSnarketing) May 18, 2016 Writing and speaking at conferences is way better/easier for getting leads than cold calling.

~ @jeajen #truth #EIS16 — EmailSnarketing (@EmailSnarketing) May 18, 2016 Wish I had seen this panel before I started freelancing.

These ladies are incredible.

@e_Maven @kathpay @SyncMarketing @jeajen #EIS16 — EmailSnarketing (@EmailSnarketing) May 18, 2016 My brain costs more than a latte.

I hate when people ask to "pick my brain." ~EIS16 — EmailSnarketing (@EmailSnarketing) May 18, 2016 Parry Malm As email marketers, we're much more than opens and clicks.

We have the only channel guaranteeing 100% brand reach @ParryMalm #EIS16 — Samantha Iodice (@e_Maven) May 18, 2016 Pre headers have a huge impact, second only to Subject Lines.

Should follow SL logically in context, brand, and impact @ParryMalm #EIS16 — Samantha Iodice (@e_Maven) May 18, 2016 Best subject line and welcome email ever.

Well played @ParryMalm well played. You proved your point.

@phrasee #EIS16 pic.twitter.com/BfNBL5PQHT — Eric Lepetit (@ericlepetitsf) May 18, 2016 Subject lines create brand impressions, make sure your subject lines are making a great one.

@parrymalm #EIS16 pic.twitter.com/eLEtj2qa1d — Luke Glasner (@Lukes_Tweets) May 18, 2016 "A subject line is like a billboard for your brand.

Even if they don't open the email, they still see the subject line." ~ @ParryMalm #EIS16 — EmailSnarketing (@EmailSnarketing) May 18, 2016 "Let's just lead by doing better email." ~ @ParryMalm // #EIS16 #preach — EmailSnarketing (@EmailSnarketing) May 18, 2016 It's your brand.

Make it your subject line #EIS16 pic.twitter.com/IPeiS9CIcn — Nick Hc (@nickhajicosti) May 18, 2016 At every company I've worked at, brand voice trumps opens/clicks.

Clickbait sucks. We're better than this.

#EIS16 — EmailSnarketing (@EmailSnarketing) May 18, 2016 The Millennials Do/Don't Use Email Millennials don't use email, they just make it their careers and speak at email conferences.

#eis16 — EmailSnarketing (@EmailSnarketing) May 18, 2016 #eis16 we should stop defining people as millennials and attributing behaviours to them.

it's incredibly dangerous for your strategy.

— Elliot Ross (@iamelliot) May 18, 2016 Mark Robbins is an Email Wizard His entire presentation on interactive email WAS AN EMAIL.

Major mic drop from @M_J_Robbins at #EIS16 .

#EmailInceptionSummit — Alessandra Souers (@asouers) May 18, 2016 using @M_J_Robbins 3D email to explain why we need a VR headset in our device lab for email testing #EIS16 ...might be a bit of a stretch — Brian Sisolak (@bsisolak) May 18, 2016 3D email at #eis16 MIND BLOWN 😆🎉 pic.twitter.com/e3KsgYjSQ7 — Elliot Ross (@iamelliot) May 18, 2016 Updated interactive email support:

interactive 61%, limited 19%, static 20% - the *majority* of email clients support interactive! #EIS16 — Kevin Mandeville (@KevinMandeville) May 18, 2016 Oh Hai Bill! @BillMcCloskey takes the stage at #eis16 way to kick off the show! pic.twitter.com/FX3uT4gBsB — George DiGuido (@gwdbis3) May 18, 2016 Because Vegas Why are we here? @ParryMalm Because it's Vegas? LOL #existentialism at #EIS16 — Karen Talavera (@SyncMarketing) May 18, 2016 Man! Really wish I was at #EIS16 this week! Gotta 'slot' this one in next year.

See what I did there? 🎲♠️♣️♥️♦️ — Anthony Chiulli (@AnthonyChiulli) May 18, 2016