Babylon Health’s app combines AI and doctors to offer assessments and remote appointments. They needed to drive engagement, so we used AMP technology to create interactive experiences inside their emails.
This award-winning campaign boosted engagement and click throughs, even more impressive, it increased the number of people completing health checks. Improving health outcomes for their 2.6 million users, in a fresh way.
AMP (Accelerated Mobile Pages) for Email is a way to code emails that makes them interactive and behave more like an app. Using this tech, we embedded the health check directly within the inbox, for a seamless experience.
Clear calls to action pushed users to explore the app’s features. We created three email versions (CSS coded, AMP, and non-interactive) to suit each patient’s email provider. It was a highly engaging way to highlight the advanced functionality of the health check.
The key to an effective email is using technology to bring something valuable to an inbox. Which is why this campaign achieved a 20% increase in email engagement, 56% more click-throughs from interactive emails compared to standard ones, and a 20% rise in people completing health checks.
Babylon Health’s Associate Director was so impressed by the results she had to get her team to recheck them. This innovative use of AMP for Email significantly boosted user interaction and set a new standard for future campaigns.
