A social spark: igniting engagement for Skylight

Strategy

Copy

DESIGN

Mobile

Social

B2C

Health & Wellbeing

Wellness app Skylight was ready to level up its social following. With a powerful mission and a treasure trove of content on anxiety relief, movement for healing, and better sleep, Skylight required a strategy to reach the people who needed it most.

Lacking the latest in social trends insight and strategic planning know-how, it was time for us to flip the switch and spark a real connection.

CHALLENGE

Skylight wasn't connecting with its audience

Their content was live, but not alive – it wasn’t sparking conversations, building relationships, or driving action. Most importantly, it didn’t reflect who they truly were.

Instead of resonating with spiritually curious young people seeking peace and guidance, Skylight’s social presence felt misaligned with their mission. They had the heart, but they weren’t speaking the language of their audience.

SOLUTION

From posts to purpose: a vision to a movement

Our goal wasn’t just to improve their social presence, it was to build stronger connections.

A full brand and content audit revealed a gap between Skylight’s mission and how it showed up online. By identifying their true audience and where meaningful conversations were happening, a clearer picture emerged. This insight shaped a distinct social identity, then informed a focused content strategy with tailored guidelines, brought to life across recommended channels.

“

ActionRocket helped us define a clear social identity that reflected our true mission and purpose, and the results speak for themselves.

Matthew Carlson

Vice President of Digital Strategy, Skylight

RESULTS

When story meets strategy, connection follows

Skylight’s social presence transformed with a sharp, insight-led strategy rooted in their purpose. The refreshed social identity now feels consistent, welcoming, and true to who they really are.

Equipped with a unified brand voice across all key channels, an annual content plan, community management with clear guidelines, and monthly reporting to track and evolve strategy, Skylight went from overlooked to confidently seen.