With record-breaking global views, Bluey is one of the most successful shows commissioned by content giants BBC Studios. Ranking number one on children’s channel CBeebies, it attracts an adoring audience of kids and parents. When we were briefed with creating excitement for a special 28-minute Bluey episode, we knew we had to deliver an innovative digital experience as joyful as the show itself.
To celebrate the occasion, we created an email in the style of a wedding invitation with a smooth click-to-reveal experience that would replicate the surprise and delight of opening a real-life envelope.
From choosing their meal to saving the date, audiences could engage with dynamic interactive elements and explore colorful visuals that echoed the show’s own animation.
A record-breaking growth in newsletter subscribers made this special invitation the best-performing Bluey newsletter yet!
As well as being an inbox hit, the email saw industry-wide recognition and was adored by fans, sparking excitement and conversation across social media and beyond. This all contributed to the success of the episode itself, which became the most-viewed Bluey episode to date.
