.png)
I probably shouldn't be writing this. Not because it's a secret, exactly, but more because CRM Santa doesn't love it when we interfere.
I want to talk about something that doesn't get enough airtime in our industry.
Wrapped emails, unwrapped. Every year, teams talk about wanting a Wrapped email. Not just because it looks good, but because of what it represents.
Dear Marketing Team, You might have noticed I’ve unsubscribed, so here’s the truth.
Dear Millennials (and some Gen Z).
Over the holidays, I found myself listening to some old episodes of the Ricky Gervais Show.
These days, a typical shopping experience feels like juggling a wallet full of loyalty cards.
Much like poetry, CRM is an art form that thrives on rhythm, structure, and form.
