Client: PizzaExpress

Client: PizzaExpress

Throughout our relationship, we have been able to really push the boundaries with animation and social content for PizzaExpress. Creating exciting social assets, and a multi-step campaign to drive awareness of their Augmented Reality feature launch within their app.

Social assets

The team at PizzaExpress wanted to use their social channels to drive more customer engagement, so we were asked to create stickers for Instagram stories. This allowed us to experiment with different assets and decide which would work best on the platform from a multitude of creative options.

We decided to stick with simple and branded loop animations, as we thought that would make the stickers easily recognisable by users. We had a lot of fun putting these animations together, ensuring that they were playful yet not too complex. These stickers are now live on Instagram, if you're using the stories feature you just have to type in “PizzaExpress” and these fun animations will appear!

Augmented reality

With a lot of buzz and excitement around their new Augmented Reality feature within the PizzaExpress app, we were asked to create assets demonstrating to users how it works. These assets were to be launched across their social channels, therefore needed to be self explanatory, eye catching and exciting snippets of the new innovative feature.This project allowed us to delve further into the AI world than usual, letting us experiment with gameplay footage and graphical techniques. Our aim was to encourage the user to scan their Piccolo pack drawing into the app, and watch their creation come to life. They could then choose multiple worlds to explore with their avatar, driving app usage and awareness.

“The AI concept is great, ActionRocket are so creative and have such a flare when it comes to bringing our Piccolo elements to life.”— Pizza Express CRM Team

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.