ActionRocket Agency Director, Lexi Clarke, recently had the honour of joining the Women in Partnerships Panel at a highly anticipated Braze event.
Loyalty isn’t what it used to be. Gone are the days when points and discounts were enough to keep customers engaged.
A dash of mischief in your CRM strategy might work wonders some of the time, but it’s your authenticity that brand lovers truly appreciate.
In the world of CRM, it’s easy to fall into bad habits that might spook your audience.
Don’t worry, we’ve all been there. In the world of CRM, it’s easy to fall into bad habits that might spook your audience.
So, you’ve got a sweet strategy that’s winning brand lovers. But there are always opportunities to push the boundaries — and traps to watch out for.
