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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Marketing

10 QA Tips For Writing Your Email Copy

A QA (Quality Assurance) checklist is always useful to complete at the end of an email copy task. But what’s even more useful is to have all these ...

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Design

Top Designs for April

This month we’re bringing you some brilliant examples of brands using interactivity within email, as well as some joyful nostalgia and clever ...

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Marketing

Is AI the future of Email Marketing?

The popularisation of AI technology - particularly the emergence of ChatGPT has made waves in the email world and sparked significant debate among ...

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Marketing

A beginners guide to subject lines and preheaders

We all enjoy a beautifully crafted email. Stunning design - yes please. Fun interactivity - always! Clever copy - a must. But all that lovely content ...

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Code

Getting Started: Coding Accessible Emails

There are a million different ways to code an email, with over 15,000+ possible renderings, in different languages, using images, using live text, ...

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Design

Top Designs for March

We have a great mix of wonderful emails to share with you this month. From gamification, to editorial design, to how to nail a rewards email. We have ...

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Marketing

International Women’s Day: Striving for empowerment through email

International Women’s Day is a widely celebrated annual awareness day that encourages empowerment, education and equality for women across the globe. ...

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Design

Top Designs for February

This month we are celebrating brands who have used Valentines Day as part of their email campaign ammo. We have lots of design eye candy to show you, ...