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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Marketing

What Duolingo can teach brands about multi-channel marketing

Whether it was a New Year’s resolution or an epiphany after that dreamy Spanish holiday, most of us have dipped our toes into the world of ...

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Marketing

How Octopus Energy are nailing their CRM strategy

I can’t tell you quite when it started, but over the past few years, I’ve noticed a background hum about Octopus Energy. What began as a few ...

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Marketing

5 timeless principles for crafting razor-sharp marketing copy

The digital age has transformed communication and the written word is where most comms are happening…think WhatsApp, Snapchat, Text, and Mobile ...

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Design

Top Designs For June

It’s all about good old, straight-to-the-point product promo with this month’s email content. And with stunning designs and exciting animations, our ...

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Marketing

A marketer’s go-to glossary of CRM terms

Have you ever been in a team meeting where the marketing acronyms are flying around, but you’re too afraid to pipe up and ask what they mean? Well, ...

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Marketing

The Brands Going Beyond for Pride Month

It’s fantastic to see brands displaying support during Pride Month, yet true allyship shines through ongoing commitment and tangible contributions, ...

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Design

Top Designs For May

We’re in strategic heaven this month, with our picks showcasing welcome journeys, loyalty schemes and an awareness week. Not to mention the collab ...

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Marketing

Must-track email metrics for marketers

After weeks of planning and building your email campaign, including ticking off rounds of stakeholder amends, it's finally time to hit send (cue a ...